Analysis Of The Aesthetic Phenomenon Of "Fresh Meat" In The Context Of Consumer Society

Nowadays,TV,movie screen and daily life show more and more pluralistic trend of male aesthetic.The aesthetic of "fresh meat" is a kind of aesthetic appreciation in modern pluralistic male.Sunny character,warm temper,hobby partial home,dress fashion,life is fine "small meat" group of the most important characteristics of the surface style.Its deep characteristics are personalization and gender.In this paper,I tries to find out the reasons for the formation of the phenomenon of "fresh meat" from the popular media image and real life.Taking into account the face of television,media,audience "see" the action is more intuitive and more experience of life,the reduction degree is high,the author selected the specific groups,they to analyze the"fresh meat" image is the attitude,and how to follow,how the consumption of this aesthetic image.At the same time,the author tries to explain how the "fresh meat"aesthetic in the real life has an impact,what kind of impact,and to consider the reasons for the impact,and finally some of their own reflection.This paper is divided into seven parts.The first part and the second chapter are introduction and literature review.The third part is the description of the phenomenon of the "fresh meat" aesthetic presentation,which is explained from the following three aspects:the origin of vocabulary,the surface characteristics and the deep characteristics.The fourth part from the consumer society theory,feminist theory,combined with the characteristics of mass media communication,trying to explain the"small meat" aesthetic reasons.In the fifth part,the author analyzes the audience's acceptance and consumption process of the "little meat" in the light of the actual cases.The sixth part of the reflection of the aesthetic presentation of our real life,including positive and negative effects of the two aspects.The last part is the summary of the research in the seventh part.It is considered that the aesthetics of "fresh meat" is a kind of modern plural male aesthetics.Personality,sunshine,mild temper,love to stay home,dress up fashion,exquisite life,is the most important features of its surface style.Its deep characteristic is individuation and sex change.As a kind of aesthetic paradigm of daily life,fresh meat from the image to invade our real life--the ubiquitous commercials,hit TV series,popular variety TV reality show,the consumer it and follow it and imitate it.Through this kind of consumption and follow,the advertiser and the program team locate the star,reproduce it,and strengthen the paradigm of "fresh meat" in the image.For the audience,this is a visual feast,and its attitude towards consumption and acceptance reflects the pursuit of equality between the sexes in the audience,and is eager to find a self-identity.