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Research On Risk Management Of City Marathon In China Under The New Situation

Posted on:2018-08-26Degree:MasterType:Thesis
Country:ChinaCandidate:L L TangFull Text:PDF
GTID:2417330536475368Subject:Cultural industry management
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In today's Chinese society,the marathon is no longer regarded as a professional competitive sports,it has become a fusion of mass sports,and it has extensive mass base and a large number of participants.City marathon races contend National fitness,urban marketing in a large-scale sports events.City managers also pay more attention to the marathon have its important influences on the economic and added cultural value.They have joined the ranks of the city marathon held.General Administration of Sport and the China Athletics Association have canceled past policy.The city marathon race have a rapid growth just like a mushrooming.At the same time,it also because of the large number of such large-scale event activities and non-professional,many problems happened during city marathon: such as marathon sudden death and Sports injuries;the process of traffic coordination caused by poor traffic congestion and other risks.These increasingly apparent problems and potential risks bring a great threat for city marathon.So it is very necessary for us to introduce risk management to city marathon activities management.Risk management is seen as an important guarantee for successful marathon events,it should be implemented in the whole process of the city marathon event.Scientific and reasonable risk management plan can be through the pre-match risk forecast and assessment of the overall grasp of all kinds of risks,in advance to develop a detailed marathon event risk prevention and control measures,before the event.At present,the city marathon risk management model is still more traditional in China,there are City marathon event risk management system is imperfect,insurance design is not perfect and so on,affecting and restricting the current city marathon successfully and successfully held The Thus,how to improve the level of marathon event risk management,service in the city marathon event the rapid development of the actual needs of the urgent need to solve the problem.This article intends to carry out research on this point,the paper is divided into four chapters:The first chapter,the main concept and theoretical basis.To sort out and define the core concepts of risk,sporting events,urban marathon events and sports risk management.And based on this,article introduces the theoretical basis of this study-risk management theory and system security management theory.The second chapter mainly analyzes the development of the marathon and the common risks.First of all,the overall situation of the development of urban marathon in China to grasp the overall situation,we can see that China's urban marathon races show a new trend,namely,the number of events showed explosive growth;race from one or two cities to three or four cities to promote fast;By the government-led,market-oriented operation.Based on this,we analyze several common risks in the urban marathon race,namely,the risk of casualties,the business risk of the event,the risk of the organization and management of the event,the public safety risk of the event,and the political and natural risks.The third chapter explores the problems and causes of risk management in urban marathon.Including the awareness of the risk of urban marathon and its management awareness is weak;valuing urban marathon security,ignoring non-security risk management;to risk management in the game-based,ignoring the pre-risk assessment and forecasting;government management,society participation level is not high;risk management process,team collaboration capacity;marathon special insurance introduction level is low.Combined with the development process of China's urban marathon and its risk management status,article explores the reasons for the risk management of urban marathon under the premise of problem-oriented.Including that marathon competition policy and regulations are not complete;city marathon event risk management system is imperfect;city marathon event risk insurance design is not perfect;Lacking of talents during city marathon risk management.The fourth chapter,foreign experience and suggestion to strengthen the city marathon risk management.Taking Australia and the United States as the most typical example to explore the common and different experience in city marathon event risk management.Then article analysis the difference between the risk management of urban marathon at home and abroad:the perfect legal basis,the leading role of the government in the urban marathon event risk management played an active role.Respectively from the macro level and micro level,to raise the level of urban marathon risk management strategy recommendations.Macro-level: the government promote the promotion of urban marathon event risk management;the establishment of national level marathon risk data database;training marathon event risk management and advisory services.Micro level: the development of a comprehensive marathon event risk management plan;the introduction of marathon event insurance.
Keywords/Search Tags:City Marathon, Sports Event, Risk Management
PDF Full Text Request
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