The Development Study Of Sports Tourism In Changsha Zhuzhou Xiangtan Urban Agglomeration

The construction of "two type society" in Changsha Zhuzhou Xiangtan Urban Agglomeration is not only conducive to the promotion of the popularization of urbanization in this region and the increase of productivity,but also helps to enrich the spiritual life of the people.Leisure sports tourism is a new characteristic industry which is produced by the combination of the sports industry and the tourism industry.It plays an important role in meeting the needs of the people’s fitness and tourism,developing the tourism market and promoting the development of the sports industry.Therefore,this research adopts the methods of literature,questionnaire and mathematical statistics to study the development of leisure sports tourism in Changsha Zhuzhou Xiangtan city group.1.leisure sports tourism is a kind of leisure,sports,humanistic care and so on,with the diversity of content,time dispersive consumption activities,with diversity,self selection,comprehensiveness,affinity and other characteristics.The 2.long Zhuzhou Xiangtan city group leisure sports tourism resources are rich,distributed,for leisure sports tourism industry.But the layout has created the conditions,but the layout is chaotic,the homogeneity is serious,the characteristics are not prominent,the unique characteristics are not formed,and the rational planning is notformed.The leisure sports tourist source of the 3.Changsha Zhuzhou Xiangtan Urban Agglomeration is biased toward the young,highly educated and stable income male.Relaxation,exercise and entertainment are the main motive of leisure sports tourism.Due to the improvement of the quality of life,the leisure sports tourism of self driving tour is very popular,but in general,the frequency of leisure sports tourism is not high,and the consumption ability is low.In order to break the problem of sports tourism consumption,we need to use the red tourist attractions to create the characteristic leisure sports tourism brand.The city group of Changsha Zhuzhou and Xiangtan is rich in leisure sports tourism resources,tourists,natural resources and social resources have obvious advantages.However,there are still lack of overall planning of resources development,lack of influence of tourism products,the development of recreational sports tourism resources of red leisure,lack of professional talents for leisure sports tourism and tourism products.The marketing means are backward and so on.Therefore,it is necessary to reconfigure the tourism resources rationally,develop professional tourism team,and build the special project of leisure sports tourism in Changsha Zhuzhou Xiangtan city group with the help of propaganda influence.