An Empirical Study On Consumer Adoption Of Robotic Education Technology

Robot education is a new industry and has broad prospects.Compared with traditional education methods,robot education has far-reaching significance in promoting the reform of educational methods and cultivating students' comprehensive abilities.The robot education industry has developed rapidly in the world.However,at present in China,the diffusion of China's robot education technology is far from people's expectations.Therefore,we need to explore the factors that affect the diffusion of robot education technology and accelerate the diffusion of robot education technologyBased on the diffusion theory of technological innovation,this study studies the adoption intention of robotic education technology.Firstly,through a large number of literature summaries,the previous research results and deficiencies were analyzed.Japan and the United States with advanced robotics education technology were used as examples to conduct international case studies to explore the enlightenment of robotics education technology in China.Learn from experience.Based on the diffusion theory of technological innovation,combined with literature summarization and international case studies,a robot education technology consumer adoption intention model was constructed,hypotheses were proposed,and a list of intention measurement items was developed.Then focus on the group of robot education users in primary and secondary schools in the Beijing area to conduct focus group interviews,to achieve further confirmation and selection of the adoption of intention,model and measurement item list,and ultimately confirm the robot education technology adoption intention model and influencing factors measurement item list.According to the model and measurement item list,the survey questionnaire was designed,and the questionnaire was pre-tested to confirm the accuracy and validity of the questionnaire.Then a large-scale questionnaire survey was conducted in Beijing primary and secondary schools and robot education and training institutions.The reliability and validity of the data were analyzed.Descriptive statistical analysis,analysis of AMOS structural equations,verification of hypotheses,derivation of path factors for the adoption of influential factors,analysis of major factors affecting adoption intentions,and recommendations for the analysis of results.From the consumer's point of view,it is intended to clarify the influencing factors and influence of consumers' adoption of robotic education technology.The results of the study show that relative superiority,compatibility,observability,testability,and complexity significantly affect the use of robotics education technology.Among them,the relative superiority positively influences the intention of use,and the influence is greater,and the complexity negatively influences the intention of use,and the effect is minimal.The adopter' s age group influences the relationship between each factor and the adoption intention and plays a controlling role.The research results show that relative superiority,compatibility,observability,testability,and complexity significantly affect the use of robotics education technology.Among them,relative superiority,compatibility,observability,and testability positively affect the use intention,of which the relative superiority has a greater effect,and the complexity negatively influences the intention of use,and the impact is minimal.The adopter's age group influences the relationship between various factors and adoption intentions,playing a controlling role.Based on the results of empirical research,the following countermeasures are proposed:to enhance the relative superiority by strengthening research on the contents of robot education,accurately positioning robot education,establishing teaching methods and methods suitable for robots,and cultivating professional teachers;and developing a variety of machines.Activities such as contesting robot activities,establishing course systems,etc.;increasing propaganda,elevating robotic education technology to the national strategic level,and forming social resources to jointly advance the situation and other measures to increase observability;school-enterprise cooperation,standardized schools and training institutions,provide reliable hardware facilities protection,enterprise products closer to educational properties and other measures to improve the testability;the development of standards and norms of robotic education equipment,establish a ladder training mechanism,improve the cost performance of educational robots and other measures to reduce complexity.