The Subculture Characteristics And Reflective Research Of Fans' Support

When connected in all directions,the network connects different fans with similar interests.It provides a convenient platform for exchanging information and deep communication between each other.The way that fans express love for idols also breaks through the communication technology.The restriction of fans is one of the manifestations of the development of fan culture through the "media-based" era to the "audience-based" era.It is based on the common emotions of fan-like idols and the use of online platforms to organize group expression activities..The aid culture is an important "ceremony" for fan groups to identify themselves,exchange trust and respect for each other.It is a manifestation of idol business value,and is an emerging interest growth point for broker companies and commercial capital chases.However,the mistaken guidance of the consumerism phenomenon caused by commercialization on the adolescents' fan values and consumption concept is the most intuitive negative influence that fans should be able to bring to the society and the audience.This article takes the Internet ethnography as the main research method,understands the origin of the aid culture and its development in China from a macro perspective,and sorts out the four-year birthday support for TFBOYS through the case of TFBOYS birthday support.We analyzed the causes of support for fans,combined with literature data,analyzed various links in the value-added chain,summed up the problems in the process of fans' support,and focused on exploring the fans' values and outlook on consumption of fans after commercialization.Misleading,taking a serious attitude towards the negative influence brought about by the aid culture and raising the ability of the public to distinguish different cultures.In the end,this article draws a reflection on the youth culture and communication environment from the phenomenon of fans' support.An open,civilized,and inclusive society is a breeding ground for grafted multiculturalism.The author of the existing research results,on how to build a healthy youth culture in the context of cultural diversity,and guide fans to make a rational expression of several suggestions.