On The Innovative Marketing Management Strategy Of Gorgeous Education Group

With the development of the system in 21 st century,China's socialist market economic characteristics,the development of all walks of life like a raging fire,education is the foundation of our country,and by education education and training industry is very influential.Our country from the beginning of the 94 year officially implemented nine years of compulsory education,but also reveals the national investment in education and the importance of education and training institutions,and matched with the gradually rising,until 2017,large and small,education and training institutions of various provinces and cities in the country has more than 100 thousand,wide coverage,all kinds of education and training for the exam that has become saturated.In the fierce competition in the market of education and training institutions,many educational institutions because of poor management,have closed,most of the educational institutions can only reluctantly "live",very few educational institutions to share a piece of "big cake" from competitors in the industry,emerge in an endless stream of "big pressure small" situation and other factors,it is very difficult to survive and emerge in the market of education and training industry."Innovation" is the inspiring topic of 21 st Century,all kinds of enterprises are innovative,enterprises pay more and more attention to innovation,need innovation,because only innovation can get out of the quagmire,break through the bottleneck.Education industry is the same,in urgent need of a "innovation" to promote the development of clean education and training institutions.This paper takes an a close look at the innovative education and training institution,Gorgeous education group in Jiangxi,We take Nanchang as the research object,analyzes its innovation in marketing management strategy,and explores its successful way.The author of this paper has been fortunate to witness all the processes from the beginning of the establishment to the constant growth and gradual maturity of the enterprise.This article has certain reference significance for the survival and development of the education and training institutions in the market,and through the analysis of its innovation,it extends the thinking of modern "examination oriented education",which is of great and deep significance.This paper consists of six parts:The first part is an introduction.The content covers the research background and significance,research status in China and abroad,research content and ideas,research methods and possible innovation.An overview of the second parts of the relevant theories(combined with Gorgeous education group).This includes: marketing theory,human resource theory,financial cost control theory,corporate culture theory.All the theories involved in this paper are combined with Gorgeous' s actual situation.The third part is the analysis and anatomy of the current educational and training institutions in china.This includes: overview of the current domestic education institutions training status;for today's domestic education and training institutions of the shortcomings and deficiencies analysis;summarize and analyze the shortcomings and shortcomings of domestic education institutions to improve the impact of Gorgeous education development strategy.The fourth part analyzes the factors influencing the operation and management of start-up education training institutions and puts forward the development Suggestions for the operation and management of start-up education training institutions.The fifth part is an in-depth study and analysis of gujerth education group.This covers for goodger thought and its operating conditions is introduced,goodger thought route and philosophy,its operation and management of the three major innovations: education product category and education products and education methods;And gujess' s blueprint for the future.The sixth part is a summary and reflection.Including the statement and summary of the Gorgeous education group,the summary and perspectives of the domestic education and training institutions,and at the same time,it puts forward some reflections on the reform of the domestic education system(teacher direction).