Research On Marketing Strategies Of Art Training Projects For Emile Education And Training Institutions

As an extension and supplement of basic education,education and training industry plays an irreplaceable role in education reform and professional skills training.As a way of early training of talents,children's training has gradually played an important role in social economy and family life.Therefore,for educational and training institutions,this era is the best time,this era has laid a good foundation and prerequisite for the development of educational and training institutions.Because with the rapid development of Internet technology and the continuous reform of the educational system,coupled with the relevant policies formulated by the state to encourage the development of private enterprises,these are all support for educational and training institutions,which makes the cause of education and training in our country get the broadest development space.Between.However,the current situation of education and training institutions in China is not optimistic.Because of its late start,all kinds of education and training institutions in the industry are uneven,and there are some problems in the development process.And because of these problems of education and training institutions themselves,the trainees are more cautious in the selection process,which deepens the difficulty of education and training institutions in the marketing process.Its marketing is different from other industries.Therefore,the establishment of an all-round,multi-angle and wide-field training system and a scientific marketing system is still the goal that education and training institutions need to pursue at this stage.Only in this way can parents be reassured.Only when students are at ease can they realize the construction of brand.Firstly,the paper reviews the related theories and literature,which lays a solid foundation for the follow-up research.Secondly,it analyses the marketing status and problems of the art training projects of Emile Education and Training Institutions,and the reasons for the problems,and finds out several major problems of Emile Education and Training Institutions.First,cost is a problem.Cost control is very difficult.Human resource cost and site resource cost are increasing year by year;Second,the market problem,low access threshold,fierce market competition,and industry segmentation market tend to saturate,the risk of developing new business increased;Third,marketing problems,marketing methods are single,and traditional advertising as the main body,marketing personnel management mechanism is not perfect,late service is not integrated.Thirdly,from the macro,micro and SWOT analysis methods,this paper analyses the marketing environment of the art training projects of Emile Education and Training Institutions,which lays a good foundation for the accurate positioning of their business.Finally,the paper gives a judgment on the STP of the art training project of Emile Educational Training Institution.On the basis of full investigation,it puts forward that the marketing strategy of Emile Educational Training Institution should be optimized from four aspects: product strategy,channel strategy,pricing strategy and promotion strategy,so as to find the best solution to promote the company.And from the aspects of enterprise culture,management mechanism,talent reserve and financial resources,practical safeguard measures are put forward.These safeguards will contribute to the effective implementation of enterprise's product strategy,price strategy,channel strategy and promotion strategy.The innovation of this paper lies in the analysis of the main factors affecting marketing from all aspects,so as to form a more scientific and effective marketing model through the adjustment and optimization of these factors.