Research On The Application Of Official Wechat Public Platform In Ideological And Political Education Of Colleges And Universities

Nowadays,with the widespread use of new media technology,the official We Chat public platform of colleges and universities has long become one of the important ways for students to communicate and acquire knowledge.While it provides convenience to students’ daily life,it also brings many new opportunities and challenges to the ideological and political education work in colleges and universities.Based on this background,it is an important issue to improve the effectiveness of the ideological and political education work in the new era by studying the advantages and disadvantages of the official We Chat public platform in the process of ideological and political education practice and putting forward the response strategies accordingly.In this paper,the concept,categories and characteristics of We Chat and official college We Chat public platform will be outlined,and the close connection between college official We Chat and ideological and political education will be elaborated in depth.Then,it will further analyze the opportunities of applying college official microblogs in ideological and political education;clarify its advantages compared with traditional carriers of ideological and political education and other mass media carriers;discuss the problems of college official microblogs in terms of platform positioning,platform propaganda,platform content,pushing methods,subscriber interactivity and effectiveness of ideological and political education;and explore the problems that affect the effectiveness of college official microblogs in Lastly,it sorted out the specific ideas of applying the official microblogging platform in ideological and political education,and put forward targeted countermeasures with practical significance,so as to promote the benign development of the official microblogging platform of colleges and universities,thus providing new ideas,new methods and new paths for colleges and universities to use the official microblogging platform to carry out ideological and political education,and promoting the ideological and political education of colleges and universities.In this way,it can provide new ideas,new methods and new paths for universities to use official microblogs to carry out ideological and political education work,so as to make ideological and political education in colleges and universities really realize the change due to the matter,advance due to the time and new due to the situation.