Rhunan University Retired Gaozhi Population Sports Consumption Survey And Analysis

With the gradual improvement of the socialist market economic system and the continuous improvement of the level of social productivity,the consumption consciousness and structure of the people have changed significantly.At the same time,the sports industry in China has quietly sprung up.People have a great understanding and acceptance of the idea of spending money on health,and as a sports industry.Complementary sports consumption has also become an important part of modern life.The present situation of College Teachers’ special group sports consumption directly reflects their physical fitness consciousness and the enthusiasm of participating in physical exercise,and good physical fitness consciousness is the foundation of forming good habit of physical exercise,and the guarantee of physical health can be guaranteed by this foundation.The study of sports consumption behavior of retired people in Colleges and universities can not only guide the healthy leisure of the retired people,improve their life quality in their later years,but also provide useful reference for government administration to implement government administration and to subdivide the group sports products in the market.Through in-depth investigation and analysis of the status of sports consumption of the retired high known people in Hunan University,we found that the retired high knowledge population of Hunan University has the middle level of economic income,high enthusiasm for physical exercise,strong exercise concept,weak awareness of sports consumption and the level of sports consumption in the primary stage.The sports consumption structure of the retired high knowledge population is mainly based on physical type sports consumption,and the number of other sports consumption structures is less,and the sports industry chain is not perfect.The age differences and professional characteristics affect the sports consumption structure and sports consumption level of the retired high school people in Hunan University.The older people with higher age and higher education are relatively balanced sports consumption structure and higher sports consumption level.The retired high knowledge population of Hunan University also exposes a series of problems:the satisfaction of the retired high knowledge people of Hunan University on sports consumption is low.Only a few retired high knowledge people will protect their rights and interests through reasonable methods when they meet the dissatisfied consumption,and the legal consciousness is poor.The sports facilities in some public places in the family area of the campus are not perfect and have a high degree of damage,and the public sports stadium in the family area of the campus and the consumption type sports stadium which can be exercised by the retired high school people are scarce.There are few and expensive sports products that are suitable for the retired people of Hunan University in the sports market,which are limited to the sports consumption of the retired people who have retired from Hunan University.Finally,in view of the characteristics and existing problems of sports consumption of the retired high known people of Hunan University,the following solutions are put forward:to deepen the understanding of the health of the retired high knowledge crowd,to promote their habit of sports consumption behavior,to speed up the development of the sports consumption market in colleges and universities,and to satisfy their bodies.We should improve the construction of community sports facilities in Colleges and universities to improve the service quality of venues and facilities;the leaders of colleges and universities should attach importance to the development of sports activities in the University and create a good atmosphere and environment.