Research On The College Students' Consumption In Beijing, Tianjin And Hebei

Consumption is the primary driving force for China's economic growth.In order to strengthen regional cooperation between the consumption of Beijing,Tianjin and Hebei,it is necessary to understand the consumption,the characteristics of consumption in different regions,and differences in various regions.College students as one of the main forces of consumption,consumption is bound to be affected by the local.Therefore,this article focuses on the college students in Beijing,Tianjin,and Hebei Provinces,and investigates their consumption situation,reflecting the situation in the Beijing-Tianjin-Hebei region.The survey first determined the first draft of the questionnaire according to the purpose of the survey.The pre-survey was used to test the questionnaire to form the final questionnaire.Secondly,an official investigation was conducted,online survey was conducted using the “Star of the Questionnaire” platform,and field surveys were conducted offline.Afterwards,formal questionnaires were collected for analysis.First,consider the Beijing-Tianjin-Hebei university students as a whole,adopt a descriptive statistics and other methods to analyze the five aspects of consumption sources;second,use the corresponding analysis to compare horizontally the consumption of college students in Beijing,Tianjin,and Hebei in the above aspects.Cluster analysis was used to give the population classification of Beijing-Tianjin-Hebei university students and the differences in the three areas.At the same time,logistic regression and random forest were used to explore the reasons for the differences between the three places.The survey results show that from the overall analysis,it is found that the students of Beijing-Tianjin-Hebei have the characteristics of diverse sources of consumption,mobilization of payment methods,and advancement of consumption patterns.From the comparative analysis,on the one hand,the Beijing-Tianjin-Hebei region has differences in consumer sources etc.On the other hand,there are differences among the five groups of people in Beijing,Tianjin,and Hebei.The difference is mainly due to the different importance of the factors affecting the consumption level in different regions.Specifically,the college students in Beijing are mainly affected by the business factors,and the college students in Tianjin are mainly affected by personal factors,while the college students in Hebei are mainly affected by family factors.The survey can further educate and guide college students to make reasonable consumption,and it can also provide certain reference for merchants in the market,and at the same time provide certain suggestions for the consumption synergy of Beijing,Tianjin and Hebei.