A Study On The Status Quo Of University Students’ Media Information Identification Ability And Its Cultivation Countermeasures

Nowadays,with the emergence of more and more high-tech electronic products,the types of media are increasing.Electronic media,such as mobile phones and computers,which transmit information under the network conditions,gradually replace the traditional paper media.Although there are many kinds of media,there are many advantages,but the harm brought by it can not be underestimated.But in recent years,due to the influence of a large number of media information,as the main force of higher education,the group of college students still suffered from varying degrees of injury.Different ideological media information changes the way of thinking and value judgment of college students in different ways,which affects the construction and cultivation of College Students’ spiritual and cultural life and ideological and moral.Therefore,the rational choice of media and identification of media information,and actively use the media to promote their own development,has become an inevitable choice for contemporary college students in the face of the information age,but also an important topic of contemporary higher education.This paper studies the related concepts of domestic and foreign media literacy,analyzes the elements of information capacity of media are understanding,identification,evaluation,verification,questioning the decision,and elaborate respectively on the capacity of media information to identify the elements.Secondly,with elements based on X media information identification ability of university students and Training Countermeasures of questionnaire survey,through the survey found that students’ individual ability of media information to identify the level is not high,while schools in training has been missing.Thirdly,analyze the causes of College Students’ ability to identify poor media information from individuals,schools,media three,the school does not pay enough attention to analysis in the media information identification of college students,college students lack of media literacy,the mass media of their own shortcomings.At the same time from the school,individual,media in three aspects of the corresponding training strategies are proposed,respectively.The school should strengthen the media information identification course investment,students take the initiative to improve media literacy,media related departments to provide a good environment for college students’ identification information.