Font Size: a A A

Research On The Effect Of Sports Application On Health Behavior

Posted on:2019-09-25Degree:MasterType:Thesis
Country:ChinaCandidate:W J LiFull Text:PDF
GTID:2417330548462697Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
In recent years,network technology is quietly changing our way of life,and it has also had a revolutionary impact on our lives.Many Olympic stars have also begun to appeal for participation in sports on platforms such as the mass media and open up the “people-wide sports fever”.Paul Levinson once suggested that speaking and walking are the two most basic forms of communication for human beings.The new medium for mobile phones is also characterized by both interpersonal and mass communication,and it also has unparalleled advantages in the breadth of communication.The emergence of the application of sports is a perfect realization of the combination of the two.The dataization of individual sports behavior will promote the health behavior is also a new research direction in the field of health communication.However,scholars Coleman et al.conducted a large number of empirical studies on the Internet movement and concluded that there is a systematic disconnection between online actions and offline actions,which in turn causes users to label themselves as "lazy person activism" in the process of using it.This group of adolescents is the main group of people who focus on participating in physical activities to improve their physical fitness,as well as the main audience of sports applications.This article takes the students of Jilin University as the research object.Firstly,adopting online and offline questionnaires on the usage of the sports applications make a preliminary understanding study of the research,followed by using case study method and in-depth interviews with students using the sports applications.Finally,the theory and actual usage are combined to explore the communication process of sports applications,communication strategies,the existing problems and the development direction of the future.And then,to explore whether there is a relationship between the self-presentation on social networks and the use of sports applications in real life,as well as to whether there is a medium dependence between the use of sports applications in real life and the interference of health beliefs and behaviors during the usage of the process of the college students with its value for the spread of health behaviors.
Keywords/Search Tags:Sports application, Communication strategy, Health behavior, Health promotion, Media impact
PDF Full Text Request
Related items