Research On The Application Of Mobile Phone APP In College Students' Ideological And Political Education

With the "Internet +" action plan proposed,the "Internet +" business has developed rapidly.As a new product of "Internet+",the mobile phone APP platform has quickly set off changes in various industries and basically fulfilled fingertip services in the fields such as shopping,payment,and learning.It has also affected the development of college students' ideological and political education.What is the basic application of mobile phone APP platform in college students' ideological and political education?What explorations and trials have been conducted?What experience has been achieved?What problems have occurred and what difficulties have been encountered?How can we more effectively use mobile APP platform to further carry out ideological and political education for college students?This article analyzes the basic situation through literature research,web search,interview survey and other methods,finds problems and makes suggestions.In addition to the introduction,this article mainly includes three parts:The first part mainly discusses the concept of mobile phone APP platform in college students' ideological and political education and the significance of its application.The thesis first summarizes the meaning and characteristics of mobile phone APP,and then elaborates on the importance of applying the mobile APP platform to carry out the ideological and political education of college students from four aspects:the expansion of the carrier,the increase of attraction,the enhancement of permeability and the improvement of effectiveness.The second part analyzes the basic situation,problems and reason of applying mobile APP platform in college students' ideological and political education through literature research,internet search and interview survey.The dissertation sorts out the extensive application of mobile phone APP,focusing on the analysis of the application of mobile phone APP platform in the ideological and political education of college students.This application has developed rapidly and has achieved initial results,and has accumulated some experience.However,there are also some outstanding problems.For these issues,the paper has carried out five aspects:the interaction of platform applications,the attractiveness of platform content and forms,the application ability of counselors,the coordination among related platforms,and the response to bad information on platforms.,and a brief analysis of the reasons.In the third part,the dissertation proposes five countermeasures for the effective application of mobile APP platform in college students' ideological and political education.First,deepening understanding of the importance of using mobile APP platform in the ideological and political education of college students;Second,enhance the ability and level of college counselors to use mobile APP platforms;Third,develop and apply a mobile APP platform with a clear ideological and political education theme;Fourth,improve the appeal of mobile phone APP platform application in college students'ideological and political education;Fifth,improve the management mechanism of mobile APP platform to deal with bad information.