Research On Financing Problems In The Process Of Professionalization Of Shanghai Women's Football

2015 "reform and development of Chinese football overall plan"(hereinafter referred to as the "scheme")issued by the China football usher in unprecedented opportunities for development,the development of domestic soccer high-profile,body the power five years $8 billion in royalties and China's ping an 4 600 million named fee historically,as a large market funds into soccer professionalism,perfect market development pattern,but in football development in China women's development is also included,reform and development of Chinese football "three steps" strategy "women's return to the world's top teams," as the medium-term goal to promote the development of the women's movement,But the present domestic men and women without coordination,unbalanced development situation intensified,woman league great differences and the degree of marketization of Chinese super league,the women's football professionalization development presents the "back" the phenomenon,rights,naming rights,right of sponsorship and advertising and other related rights and interests of the commercial development degree is not enough,the team's lack of good profit mechanism,causing money demand and supply rate,the professional development team.Therefore,in the context of the overall development of football,it is realistic,necessary and urgent to discuss the financial supply of women's football teams.This study integrated use of literature,expert interview method,case analysis,comparative analysis and the methods of on-the-spot investigation method,the foothold in the present national conditions,professional sports development actual and current situation of the development of the women's movement,and sports professionalization development and professional sports clubs and financing,such as literature,teaching materials in the field of monographs and part of the official website is the theoretical support of this study,analysis of sports in the process of the professionalization of the financing problem,based on the multidisciplinary experts in-depth interviews,to visit the Shanghai women's home(university of Shanghai baoshan district of Shanghai stadium)for field trips,Found that the Shanghai women's professional development process more twists and turns,and always face the problem of insufficient funds,and the degree of dependence on financial aid funds are too high,the external market financing effect is not obvious,facing the financing supply and demand is not balanced,effective supply is insufficient,relatively narrow financing channel and external financing difficulties,financing is relatively single,sports financial aid is given priority to,an unreasonable financing structure,difficult to play a role of financial leverage financing problems,such as main causes for this problem from the Shanghai women's own financing endowment,vulnerable and imperfect existing financial service system and the government needs to further strengthen policy support and so on three aspects,On this basis,through analysis,exploration and comparison in the development of British women's and the United States women's professional financing and financing practice,discusses the two countries in the field of financing with the Shanghai women's commonness and difference,made for the development of Shanghai women's experience and revelation of financing,and then based on the situation of our country,the practice of the women's football development and the status of the development of financial market is put forward through ascension financing talents team,enhance the overall strength of financing team,and constantly improve the existing financial service system,strengthen the pratt &whitney financial service ability and increasing the government's policy support,to increase the team to improve the availability of financing financing path.