Theoretical Research On The Diversified Promotion Model Of National Aerobics Dance In China

With the development of the society,aerobics and dance art have merged,which has led to the artistic movement of the sport.The national aerobics dance is a sport suitable for the people of the whole country.In October 2014,President Xi Jinping put forward the Chinese dream of "healthy power" to guide the national fitness into a national strategy.The people's awareness of fitness has been increasing,and the demand for diversified ways of exercise is increasing.The national fitness dance has become an indispensable part of the national fitness movement in the process of continuous development.Since 2012,There six sessions has been successfully held and the scale of the events has been expanded year by year.Therefore,constantly strengthening the construction of the promotion mode of this event is an inherent need to promote the development of the public and the economic development of our country.This article through the literature material method,questionnaire method and the methods of expert interview method to our country national aerobics dance competition situation analysis,summarizes the diversified marketing model,the following conclusions:(1)Overview of the development of the national aerobics dance in China: The name of the national aerobics dance is continuously evolving;the contents of the national aerobic dance are integrated and changed;the organization and promotion of the national fitness dance competition includes the year-by-year expansion of the competition,and the entry year by year.Enlargement,increasing number of participants,closeness to the nature of the playing field,simplification of the scoring factors,and increasing local culture(2)At present,the characteristics of the popularizing mode of national aerobics and dance in China,from the main body of promotion,is mainly that the promoters are in the control position and the audience is passive;from the channel,the main is school based,lack of social,commercial,and platform.The problems that exist mainly include insufficient leadership,lack of training for the promotion of teachers,narrower channels of media publicity,less funds for promotion activities,unclear responsibility of promotion system and low level of market operation.(3)The theoretical basis for the construction of the diversified promotion model of our nation's aerobics dance is based on promotion,structure,and dissemination basis.The basic principles of construction are: effect-oriented principle,principle of pluralism of the subject,principle of detailed functions,and principle of public welfare.(4)The construction of the diversified promotion model for the national aerobics dance in China mainly includes: the project-led model,which can mainly be used in(district)level competitions,municipal competitions,provincial competitions,standard competitions,and urban competitions;The main business investment sponsorship is to establish a stable contractual relationship;the network-sharing type promotes the national aerobics dance through a variety of media coexisting shared communities;the base-based one mainly includes the campus promotion model,community promotion model,and club promotion.Modes,promotion modes of enterprises and institutions;centralized training mainly includes free teacher training,centralized training of provincial and municipal counties,network training,summer camp summer camp training,and academic exchanges.