A Study On Influencing Factors Of College Students' Innovative Decision-making Intention Under The Internet Environment

With the rapid development of global knowledge economy,human society has made significant progress in many fields,such as technology,culture and politics.Competition between countries has become increasingly fierce.In today's society,the competition between country and country has become the competition of human innovation ability.The ability of the people to innovate is becoming an important factor in deciding whether a country can have the right to speak in the international community.The core of innovation is to motivate people's creativity,especially to stimulate the creativity of young people.The core force of young people is college students.Because of the restriction of exam oriented education,they formed the exam oriented education thinking,which affected the innovative decision-making intention of college students and constrained the innovative decision-making behavior.Looking at the living environment of college students,the Internet has become an indispensable part of their daily life."The rapid rise of Internet plus" led to a variety of traditional enterprise transformation and upgrading.It provides a high quality platform for college students to broaden their horizons and develop innovative ideas.To a certain extent,the university students' inherent thinking mode has been changed.It provides a strong help for the improvement of College Students' innovative ability,creative thinking and innovation decision.Therefore,this study begins with the Internet environment and analyzes the influencing factors of the intention of College Students' innovation decision.Through empirical study,the impact of various factors on the intention of College Students' innovation decision is determined.And according to the results of the study,the management countermeasures and suggestions to help college students to improve the intention of innovation decision are put forward.The work of this study is divided into four parts.First of all,this thesis deeply analyzes the Internet environment,introduces the emergence of the Internet and its development in China,and combing the composition of the macro and Micro Internet Environment.At the same time,interviews are conducted to college students,and the basic characteristics of the Internet environment are summed up.Secondly,through the study of the theoretical model of threat rigidity and the results of previous interviews,this thesis analyzes the manifestation of the systematized thinking of College Students' examination oriented education.And through the analysis of the theoretical model of planned behavior,the factors that may affect the intention of College Students' innovation decision are summarized.The basic hypothesis of research is put forward,and the conceptual model of influencing factors of university students' innovation decision intention under Internet environment is constructed.The measurement dimensions and variables scale are designed to prepare for subsequent empirical research.Then,a questionnaire was designed to carry out a pre test study.After completing the test of the reliability and validity of the questionnaire,a formal questionnaire was formed and a large scale was carried out.The valid questionnaire is used to verify the reliability factor analysis and the hypothesis test,to test the fitness of the model,and to complete the model correction.The final determination of variable information resources,communication convenience and social space opening has a significant positive impact on the intention of College Students' innovation and decision-making.The restriction of variable information processing and control contraction have a significant negative impact on the intention of College Students' innovation decision.Finally,according to the results of the analysis,the management countermeasures and suggestions are put forward from the individual,family,school and social level of college students,so as to provide effective ways for college students to improve their innovative decision-making intentions,and lay a solid foundation for improving college students' innovative ability.