Research On Parents’ Intention To Choose Children’s Sports Training Based On Planned Behavior Theory

Physical health is very important in the growth of children,and the choice of parents at this age is very important.Scientific research shows that appropriate scientific exercise in early childhood can be conducive to the growth of children’s body,children’s health and good physical quality for the family is also an ardent expectation.However,the status of children’s participation in sports activities is often determined by their parents’ and family’s cognitive concepts.The behavioral intention of parents to choose sports training for children will determine the physical activity of children in the process of their growth and thus have an important impact on their physical quality in the future.Therefore,it is of great significance to understand the behavioral intention of parents on the choice of children’s sports training,so as to better cultivate the habit of children’s participation in sports.This paper takes "the behavioral intention of parents’ choice of early childhood sports training based on the theory of planned behavior" as the research object,and takes the parents of Xizhimen international early education center in Beijing my gym as the research object,to discuss the behavioral intention of parents’ choice of early childhood sports training.The research mainly adopts the methods of literature review,questionnaire survey and mathematical statistics to analyze the behavior intention of parents’ choice of children’s sports training,the difference of parents’ choice of children’s sports training and the influence of parents’ choice of children’s sports training.Conclusion :(1)the basic characteristics of parents’ choice of children’s physical training are significant.In the survey,the majority of parents who accompanied children for sports activities were young female parents,the majority of parents had university education,and the majority of their work types were employees in enterprises,with an income of 5001-8000 yuan.And parents choose to carry on the sports training of the children to 2-3 years old of the only child male children slightly more;(2)parents have a positive attitude towards children’s sports training.The attitude of parents to choose children’s sports training behavior scored the highest,most parents are willing to choose their children to conduct sports training behavior;(3)parents’ basic information has a significant difference on their behavioral intention to choose children’s physical training.The data characteristics of children’s different gender,children’s family type and parents’ different occupational types have no difference on the parents’ behavior attitude,perceived behavior control and subjective norm of children’s sports training.The educational background only has the difference for the parents to choose the child sports training behavior attitude,other three aspects have no difference;There are significant differences in parents’ age and monthly income on parents’ behavior attitude,perceived behavior control,and subjective criterion of children’s sports training.(4)parents’ behavioral intention to choose children’s physical training has a significant impact.The attitude of parents to choose children’s sports training has the most significant influence on their behavior intention,followed by perceptual behavior control,and the most weak subjective norms of parents’ behavior in children’s sports training.According to the conclusion of this study,Suggestions are put forward from the aspects of broadening the publicity channels of children’s sports training,improving parents’ satisfaction with the choice of children’s sports training and diversifying the marketing products.