| Table tennis is Chinese national ball,and table tennis is a sport that is widely loved by the public.Table tennis has a solid mass foundation in China.According to incomplete statistics,the average number of people who regularly participate in table tennis in China is about 30 million people each year.Chinese table tennis competition is high and it has a good reputation in the world.However,the development of Chinese table tennis professional league,the China Table Tennis Super League(CTTSL),has not been optimistic.When the CTTSL starts each year,the spectator attendance is always not ideal.The professional league is an extremely important step to help the development of Chinese sports industry.It has a very important role in improving the enthusiasm of the people in participating in sports and fostering the awareness of sports.This research uses the methods of literature data,questionnaire survey and mathematical statistics.Based on the theory of planned behavior,a survey of the table tennis enthusiasts who know the CTTSL is conducted.It explores the influence of the intent to watch the match behavior of the spectators of CTTSL,and sorts out the relationship between the influencing factors of independent variable planning theoretical factors and the intent to watch the match behavior of the spectators of CTTSL.It puts forward feasibility opinions for the future development and management of the CTTSL,and strives to increase the appeal and attention of the CTTSL.At the same time,it also provides theoretical and data support for related research fields of professional leagues in China,and enriches the application of related research on planned behavior theory in Chinese sports field.Combining the literature review and the analysis of the questionnaire survey results,the following conclusions are drawn: The main results are as follows:(1)The theoretical factors of planned behavior have a positive and significant influence on the behavior intention of the spectators attend the CTTSL.Among them,the influence of attitude is the deepest,followed by perceptual behavior control,while the influence of subjective norms is not significant.(2)The theoretical factors of planned behavior have a significant positive impact on the satisfaction of the event.The satisfaction of the event has a significant positive effect on the behavior intention of watching the game.Moreover,event satisfaction plays an intermediary role between the theoretical factors of planned behavior and the intention of watching the game.(3)Our study found that there was a significant difference in the intention of watching the match between the spectators who have attended the CTTSL and those who have not yet attended the CTTSL.According to the above conclusions,this thesis puts forward the following suggestions: We should make great efforts to enhance the willingness of the spectators to attend the CTTSL and urge the spectators to establish a positive attitude towards watching the game.We should strengthen the construction of supporting facilities for the CTTSL and reduce the unfavorable factors that hinder the spectators from attend the CTTSL.We should optimize the self-construction of table tennis club.We should strengthen the publicity of China Table Tennis Super League matches and the professional management level of the league.We need to train loyal spectators of the China Table Tennis Super League. |
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