The Study Of Ideological Education Based On Brand Culture Activities In Colleges And Universities

With the development of Internet and the acceleration of economic globalization,western capital ideology has been invading our country continuously.The ideological struggle between the East and the west is more intense than ever.Nowadays,in the field of socialist ideology education,we are faced with many challenges.n addition to paying attention to ideological education in the ideological and political classroom,we should also emphasize the role of Ideological and political education in the classroom.As one of the second classes of College Students’ learning and life,the cultural activities of university brand should be fully studied and used in order to promote the socialist ideology.The goal of cultivating the socialist talents is rooted in the hearts and minds of the people.This paper is based on the study of Ideological Education in the cultural activities of universities and colleges.The object of this study is ideological education in Colleges and universities.The scope of the study is the cultural activities of the university brand.The article mainly reviews the literature on Ideological Education in Colleges and universities in recent five years,and finds out the areas to be expanded in theory and practice.The connotation of ideological education and university brand culture activities is analyzed respectively.To identify the main contents of our socialist ideology education and its difference from ideological and political education.In the connotation of university brand culture,this paper mainly discusses the definition and definition of university brand culture activities and the classification of university brand culture activities.Followed by the analysis of the status quo of ideological education based on brand culture activities in Colleges and universities.Then,sorting out the problems found in the current situation can be roughly divided into two categories: educational content and educational means innovation.The problems of the in-depth exploration of the education content include the lack of the culture of school history,Finally,we use the brand culture activities of colleges and universities to enhance the effectiveness of ideological education.It is mainly some suggestions on the problems in the preceding text.Six suggestions are put forward in the specific proposal,which are to fully exploit the culture of school history,to make innovative use of the local red culture,to improve the degree of integration of school running characteristics,to improve the ideological and educational life,to keep pace with the times and to innovate the way of education of the network.