Xiangxi Outdoor Sports With The Rural Tourism Development Research

With the guidance of developing sports tourism,the state council general office on speed up the development of fitness and leisure industry guidance "and other policies,will lifts a boom for the sports industry and tourism industry.With the continuous development of social and economic level,tourism is no longer a luxury for people,and most people can choose tourism as the main leisure mode.In addition to keen to famous tourist attractions,people more and more people are more near the city to swim,and wild behavior characteristics of rural tourism and collection of fitness,leisure and entertainment for the integration of outdoor sports.Outdoor sports and rural tourism are also important parts of the sports and tourism industry.From the perspective of consumption,outdoor sports and rural tourism are supported by each other.If the part is removed from the rural tourism in the fusion to the outdoor sports,or part of the elements of the outdoor sports in the rural tourism,so itself is difficult to solve the problem through the fusion between filling the short board,made the outdoor sports and rural tourism value.Taking xiangxi outdoor sports with the rural tourism development as the research object,mainly USES the literature material method,on-the-spot investigation method,expert interview method,mathematical statistics,case analysis research method,etc.In the early stage of the research on the basis of combining the multidisciplinary knowledge such as marketing and tourism,the xiangxi outdoor sports and the theory basis for the development of rural tourism integration,integration development present situation,the existing problems in the development of fusion,the countermeasures of development of fusion.In this paper,a case study of greenway development in the suburb of jishou city was carried out to inspire the research ideas of the integrated development of outdoor sports and rural tourism in xiangxi.The main research content of the thesis is: the first part,introduction.Determine the research objects and research methods of this article,in this article the research background,research purpose,research significance were summarized,and defines the relevant concepts,the literature review related to the outdoor sports and rural tourism.The second part expounds the theoretical basis of the integrated development of outdoor sports and rural tourism in xiangxi.According to people's choice and demand of the tourist location and leisure mode,the demand theory of the masses is discussed;According to the target market and purchase behavior,the marketing theory is analyzed.Considering environmental protection,product innovation and traditional culture inheritance,resources reasonable development and combined with the current and long-term benefits of economic development,following the sustainable development theory.In the third part,the present situation of the development of outdoor sports in xiangxi,the status quo of rural tourism development,the development of outdoor sports and rural tourism are investigated and analyzed.The fourth part is to find out the problems existing in the integration of outdoor sports and rural tourism in xiangxi.For example,lack of relevant policies and regulations,poor infrastructure,and lack of professional and technical personnel.The fifth part,in jishou city green way to develop,for example,the general situation of suburban green way,outdoor sports and green way around investigation and study,the present situation and problems of rural tourism integration of xiangxi outdoor sports with the rural tourism development research provide enlightenment.It is concluded that the rise and development of outdoor sports and rural tourism in xiangxi has brought both opportunities and challenges.The economic development level is low,the industrial structure is unreasonable.The level of cultural quality is relatively low and the tourism market is backward.The tourism service quality is not high,the product lack innovation and so on restrict the integrated development of the western hunan outdoor sports and rural tourism.Some thoughts and countermeasures on the integration and development of outdoor sports and rural tourism in xiangxi.First,we should establish and improve a sound system of policies and regulations.Second,develop outdoor sports and rural tourism integration products suitable for market demand.Third,improve infrastructure.Fourthly,strengthen the promotion of the integration of outdoor sports and rural tourism.Fifth,strengthen the management of the integrated development of outdoor sports and rural tourism.Sixth,strengthen the outdoor sports professional and rural tourism security system and ecological environment construction.Seventh,strengthen the cultivation of professional talents.