Xiangxi Autonomous Outdoor Prefecture Sports Research

In recent years, with the successful connection of the highways just as ChangSha toChangDe’s、ChangDe to ZhangJiajie’s、ChangDe to JiShou’s, Zhangjiajie Lotusairport and highway become more and more convenient. With the slogan "In order toget rich, build the roads first ", the traffic of the great XiangXi district is becoming moreand more advanced, which has brought great vitality to the development of entirewestern Hunan region’s economic and cultural.The beauty, the culture,the spirit, andthe specialty of XiangXi become more and more well-known to Hunan, to the country,or even to the whole world. As a result, more and more tourists become fascinated bytraveling in XiangXi, which brought a great region of the third industry in the district.As the continuous development of XiangXi tourism, the outdoor sports and thefitness consciousness become popular and being highly praise with the deepening of thenative people,. In this magnificent, bold, beautiful, mysterious big region, there are a lotof suitable resources to carry out various kinds of outdoor sports. In recent years,thelocal governrnent led the concept of healthy tourism, and seized the opportunity to takethe lead to hold the outdoor sports festival for many times. From2005till now, variousoutdoor sports were held here, we have witness a further development,not only in thequantity and quality, but also in the scale and influence than they used to be, the wholepresents a good development momentum.In the region of Western Hunan province (include Zhangjiajie, Xiangxi Tujia andMiao autonomous prefecture), a lot of large outdoor sports have been carried out as theresearch object in recent years, With a lot of methods just as organizing the literaturematerial, field survey, case analysis, logical analysis, expert interviews and so on, Ianalyzed of the project,category, size, and influence of outdoor sport events, and madea SWOT (include the strengths, weaknesses, opportunities and threats) analysis of thecase of ZhangJiajie Tianmen mountain bicycle tournaments.In order to comb the internaland external environment, management and operation conditions of Outdoor sports inXiangxi’s area, to explore the power of outdoor sports market development, torealizethe marketization of outdoor sports resources configuration, optimization, and blazenew trails, in full swing in Xiangxi’s area theory and practice research of outdoor sports.Aiming at providing more reference basis through the analysis of this article forXiangxi’s area outdoor sports market development.This article aimed at transforming the value theory from "soft" to the"real",deeping the depth of Xiangxi’s area of outdoor sports research, promoting thehealthy and rapid development of local outdoor sports market, and creating opportunityfor the western development, so that making outdoor sporting events and Xiangxi abeautiful postcard of Western Hunan.