Research On The Integrative Development Path Of Sports Tourism And Red Tourism In Baise City

As a hot new form of tourism,red tourism is clearly proposed in the 14 th Five-year Plan for Tourism Development issued by The State Council in December 2021 to promote the integration of red tourism with rural tourism and ecological tourism,and cultivate and strengthen the characteristic tourism industry by relying on important resources such as local red culture.Baise city is a frontier area and old revolutionary base area in China,which has rich sports tourism resources and red cultural tourism resources.To study the integrated development of sports tourism and red tourism in Baise City,on the theoretical level,It is conducive to add theoretical reference for the integrated development of sports tourism and red tourism,to excavate the role and value of sports tourism in red culture,and to clarify the internal relationship between the interactive development of sports tourism and red tourism.In practical sense,it is beneficial to promote the development of sports tourism in Baise city,to promote the better integration of sports tourism and red tourism,and to promote the development of tourism economy in Baise City.This paper investigates the policies,resources and integration of sports tourism and red culture tourism in Baise city by means of literature,field investigation,interview and logical analysis,and makes a field investigation of the integration of sports tourism and red culture tourism in Youjiang District,Tiandong County,Leye County and Lingyun County of Baise.With the help of industry integration theory,the paper analyzes the integrated development of sports tourism and red tourism in Baise city.Specific research results are as follows:First,baise city sports tourism and red tourism integration development has good basic conditions.It is mainly reflected in the following aspects :（1）favorable policy environment,with favorable policy advantages such as macro support of national policies,specific guidance of policies of autonomous regions and implementation of local policies;（2）It has the advantages of rich basic tourism resources,sports tourism resources and red tourism resources;（3）The foundation for the integrated development of sports tourism and red tourism has been successfully developed.Second,the problems and difficulties in the integrated development of sports tourism and red tourism in Baise.At present,the integration of sports tourism and red tourism in Baise city is still in a preliminary stage.In terms of fusion mode,the fusion mode with red education as the theme and sports tourism as the carrier;In terms of fusion products,it mainly introduces fusion lines,fusion projects and provides fusion material basis.There are still some difficulties in the integration development,mainly reflected in :（1）The integration concept is not deep,and the managers’ understanding of the integration of sports tourism and red culture tourism is not enough;（2）The exploitation and utilization of red tourism resources is not sufficient;（3）It is difficult to coordinate departments and the effect is not obvious;（4）The difficulties of integrating tourism products,such as low development intensity and need to be further developed.Third,combined with the actual situation of Baise city put forward the path of integrated development.In terms of integration concept,it is necessary to clearly position the concept of comprehensively deepening integration development,such as good ideological understanding,strengthening innovative operation concept and enhancing supporting service initiative.Based on the integration of tourism resources,strengthen the development of resources and overall planning,and increase the development and utilization of tourism resources by providing opportunities for integrated development through industrial extension;In terms of departmental coordination,it is suggested to construct coordination mechanism,clarify the relationship between departments’ responsibilities and strengthen communication and coordination to improve the coordination function between departments.On fusion products,put forward to strengthen the integration of product innovation and choice,and according to the regional advantages of scientific design integration mode,put forward the red travel + leisure fitness tourism integration,+ adventure sports tourism,red tourism,red tourism festival sports tourism integration in areas such as the model,and it puts forward the model of fusion is boutique tourist route and so on,Finally,the development of fusion products can be strengthened by increasing investment in fusion extension products through technology penetration and cultivating well-known brands for fusion development.