Interactive Research On New Media And Festival Sports

With the arrival of the new media era,the rapid changes in the way of information transmission between people,the development of mobile communication technology and the popularity of online media to expand people's new areas of audio-visual.The diversification of the media in the new media brings more opportunities and changes to the field of sports culture.The development of new media has promoted the spread of Chinese traditional culture,and has promoted the propaganda propaganda of festivals.The article focuses on the development of the interaction between new media and festivals.The first part summarizes the topics of research and the purpose of research,summarizes the relevant research status at home and abroad,and adopts the methods of literature,social investigation and case study.The second part of the article summarizes the basic theory of new media and festive sports,explains the basic concepts,development characteristics and development significance of new media and festivals,and expounds the relationship between each other and the way of access?The third part of the article to Taishan City,Shandong Province,Taishan International Mountaineering Festival as a case study,the new media and festivals sports interaction case investigation and analysis of the introduction of Taishan Mountaineering Festival after the basic situation,elaborated the new media on the Taishan International Mountaineering Festival Communication,the positive interaction between new media and festivals,such as the widening of the interaction of the audience,the more timeliness of festive sports communication,and the more diverse forms of sports news communication.This paper analyzes the existing problems in the interaction between festive sports and new media,points out that the lack of supervision of the contents of the new media communication festivals,the seriousness of the commercialization of the new media and the festivals,and the information security of the festivals of the new media The The fourth part of the article explores the effective strategies of the interaction between the new media and the festivals,one is to improve the audience education of the new media and festivals sports,the second is to strengthen the government departments of the new media and festivals sports interactive force,the third is to innovate new media In the form of festivals and sports,the fourth is to explore the masses of the masses to participate inthe new media and festivals sports activities of the interaction,five is to improve the new media communication festivals sports normative mechanism,and at the end of the article put forward conclusions and recommendations?...