Research On The Operating Characteristics Of LeFit Health Club Under The Background Of Internet +

With the coming period of interneting,each field of sports business has been influenced meanwhile fitness has become an important market in sports industry.Lefit,the symbol of china internet fitness platform,has been developing like spring bamboo shoot in first and second level cities and attracting great number of sports lovers joining into gyms,which is gradually changing traditional fitness business.This essay is focusing on studying Lefit operation traits with “internet effects” by using many methods such as searching relating files,interviewing and comparing,also combining developing features and operation of whole fitness industry and analyzing the O2 O pattern and App production.So the conclusion is as following:Definition of internet+fitness: internet techniques and intelligent terminal combine Internet with traditional fitness industry and form special interactive fitness business,platform to let people enjoy and study doing exercises and make a sport community to spread health knowledge.Traditional business should change the pattern.it has no online business activities,focus more on sales but less customer experience and simplify sport model.private trainers concentrate more on sales too and the gym neglect group classes.If not change,it may be gradually fade in the future.Merits of Lefit: government supports it much more and there is a large demand for this market,which can develop for a long time.Meet the need of public and suit the lifestyle.In this internet period,technique is developing and gymers are caring about experience so that exercise pattern is not single.As th leader of O2 O fitness business in china,Lefit knows well about the demand-no basic fitness knowledge and less quantities of exercises even touch the field of female needs.So it constructs the platform on the internet to make a new break by combing government principles,technology and customers minds and need and placing customer experience at the first.But there are some problems:using low price to get high customer quantities are the main measure for Lefit.But with the low cost and large number people,there may be over-sales and brand protection as well as production pattern may need to solve.So Lefit and other gyms that are with internet background should care about both online and offline customer experience,chase the chances to develop and create a new environment for fitness industry.