Research On Competition Operation And Management Under The Background Of "Internet+"

As a sunrise industry in China,the sports industry has been promoted to a certain political height with the support of a series of policies in China.With the development of the Internet and the improvement of the level of science and technology,the concept of "Internet+" came into being.Internet thinking and technical means are deeply integrated with the sports industry.As the upstream of the sports industry,sports events are at the tip of the pyramid in the sports industry chain.Based on this background,it is of great significance to study the study of event operation management under the background of "Internet+".This article takes the swimming operation management of the Chinese Union of Swimming Clubs as the research object.Using literature survey method,case study method,expert interview method,field survey method,logic analysis method,combined with Internet+connotation,characteristics and technical means,as well as the theoretical basis of sports event management,analyze the Internet and swimming clubs The necessity,the fit and the way to achieve the combination of alliance events,and the analysis of the current situation of the operation and management of the swimming clubs in the "Internet+" context,the main conclusions are as follows:(1)The development of China's sports market is still in its infancy,with national government policy guidance,Internet technology advancement,and economic market development.The swimming industry has great potential.(2)The existence of the operation and management mode of the swimming club major league in the context of "Internet+" The scale of the event is small and the operation investment is small,the media promotion and promotion are insufficient,the lack of Internet event management talents,and the lack of brand value growth is slow..(3)Drawing on the joint promotion of the government and the market,promoting the reform and innovation of the competition,the novel operation of the Internet,the advanced technology and technology,the high integrity of the organization's industrial chain,the rich use of the alliance resources,the low entry threshold and the convenient entry.The diversity of the schedule,the reward mechanism is rich and innovative,the construction of its cultural connotation is emphasized,and the successful experience of promoting the concept of healthy sports proposes to build the IP of the event,highlight the advantages of the event in the schedule setting,and firmly organize the development of "happy swimming,healthy swimming,safe swimming." The concept of running a game;conforming to the development trend of the social market economy,implementing the national fitness plan,making full use of Internet thinking and technical means,optimizing the operation and management mode of the event,improving the level of competition and the quality of the event,thus improving the industrial resource ecological chain And other countermeasures and suggestions.