Research On The Development Of Sports Tourism Resources In Ya'an City

With the rapid development of our economy and society, sports tourism as a new way of leisure has become residents new lifestyles and consumption hot spots, to watch sports, outdoor leisure, and other significant characteristics of tourism projects more and more by consumers respected, the sports industry and tourism industry development trend of integration has become more apparent, the combination of sports and tourism are also getting more and more close, without a doubt, the development of sports tourism industry will effectively stimulating domestic demand. Promote the industrial structure of the national economy, although the sports tourism in China started late, but in recent years the rapid development, making sports tourism which is a new project is more and more popular favorite, coupled with the increase of people on festival days, changes in people's way of life, making sports tourism is becoming more and more quickly. In recent years, the sports tourism in our country were attention and have a certain degree of development again is the Olympic Games, World Cup football match this world sports events held, making the host city ushered in the rolling tide of visitors, using its own resources, along the features of the sports tourism development road with distinct, many cities has the tried and tested, the sports tourism market potential and broad space, making more and more tourism started to pay attention to the sports tourism resources development, development of sports tourism resources has become an important issue.Based Ya'an City, sports tourism resources in Ya'an City as the research object, using literature data method, questionnaire survey method, interview method, on?the?spot investigation method, SWOT analysis, comprehensive objective analysis of Ya'an City sports tourism resources development of internal strengths and weakness, opportunity and face the challenge. At the same time, according to the present situation of the development of sports tourism resources in Ya'an, this paper analyzes the advantages and disadvantages, opportunities and challenges of Ya'an, and puts forward the corresponding countermeasures. At the same time, the development of sports tourism resources in Ya'an is constructed by mining the potential sports tourism resources. Strive to provide new ideas for the development of sports tourism resources in Ya'an city. The conclusions drawn from this study are as follows:1.Ya'an has abundant natural and human resources, which provides a solid foundation for the development of sports tourism resources, and the sports tourism in Ya'an has a broad market prospect.2.Ya'an sports tourism has been the development of the product, for the development of Ya'an sports tourism resources to provide bedding.3.Through the SWOT analysis of sports tourism resources in Yaan, it is concluded that the Ya'an currently has rich tourism resources, but to want to further development of local sports tourism industry, but also need to overcome the sports tourism personnel, lack of publicity is not enough and security system is not perfect and hindering factors.4.put forward the Ya'an city sports tourism resources development strategy, mainly in order to increase publicity efforts, expand brand effect, and constantly improve the safety and security system, and strengthen the training of sports tourism professionals. To better attract tourists to participate in sports tourism as the starting point, so that the development of Ya'an sports tourism resources to take the green sustainable development path.5.according to the actual situation of sports tourism resources in Ya'an, this study constructed a sports tourism resources development model based on "tourism + sports".