Research On The Project Operation Strategy Of Sports Events By Social Institutions In Jinjiang City

In 2010,the General Office of the State Council promulgated the Guiding Opinions on Speeding up the Development of the Sports Industry,proposing to encourage enterprises and social institutions to actively introduce and hold commercial competitions.As a well-known sports city in China,Jinjiang has a vast market for national sports industry bases and sports events.Many social organizations have participated in the operation of sports events.This article uses questionnaire and case analysis.Through the form of questionnaire,the author summarizes the actual situation,difficulties and constraints of sports events organized by local social institutions in Jinjiang,and concludes the problems of lack of professional operation mode,lack of market development,lack of risk assessment and lack of continuity development.Then put forward the social institutions under the constraints of resources,time,cost,risk and other factors,the successful operation of sports events,access to social and economic benefits of the balance,we must take scientific and effective management tools for the operation of sports events Take a well-planned and controlled project operation strategy.It analyzes the feasibility of the social institutions introducing the theoretical method of project management to run sports events and analyzes the countermeasures and methods that should be taken in starting,planning,implementing,controlling and ending sports events from the perspective of social institutions.Finally,National Beach Volleyball Grand Slam(Jinjiang Station)competition,for example,the event is a typical government under the guidance of the operation of social institutions through the operation of the event on the project management methods of application analysis,from an empirical point of view of project management Method plays an important role in the operation of sports events in social institutions.Further confirms the scientific and correctness of the project operation strategy and project management methods used by social institutions in running sports events.At the same time,it is also pointed out that the operation of sports organizations in social institutions must enhance the professional level and broaden the channels and modes of commercial development so as to make the marketing of sports events more complete and thorough.