Research On The Project Management Of Campus Cultural Activities In Applied Undergraduate Colleges

Application-oriented college is the outcome of the demand of the social development and educational development,focusing on cultivating application-oriented talents,which is the higher education that is mainly about the application-oriented education of the transfer,innovation and practice of technology.It is special in standard of enrollment source and talents cultivation direction,which makes its campus culture construction different from that of ordinary college.Therefore,for the construction of campus cultural activities in application-oriented colleges,we shall enhance the guidance of thought,construct full participation mechanism and provide more platforms for students' organization construction.Being the supplementation and extension of the first class,campus cultural activities is the external expression and realizing way of campus cultural construction,which needs people to organize and participate in.Organization brings about goals and the goals need to be managed,so the managing way will influence the efficiency and effectiveness and campus cultural activities.It is necessary to introduce new management mechanism if we want to improve it.The campus cultural activities in application-oriented colleges are in the form of project,so introducing the theory of project management to the construction of campus cultural activities will help to improve the management level of campus cultural activities in application-oriented colleges.The campus cultural activities can not only enrich students' after-class life but also improve their comprehensive abilities to a certain extent.In addition,the introduction of theory for project management to the management of campus cultural activities is good for market operation,bringing about new resources for the success of activities,founding the basis for the branding of campus activities.It helps to improve the college's reputation.The general framework of this thesis: First,conclude the relationship between campus cultural activities' construction and project management by illustrating the theory of project management,application-oriented colleges and campus culture.Second,analyze the present situation of the construction of campus cultural activities in QZXX Engineering Institute by the poll and on-the-spot investigation,discover the problems existing,and try to find out the solution from the perspective of project management.Third,put forward detailed plan for the certain activity of campus cultural activities' construction of in QZXX Engineering Institute.Last,come to conclusion and put forward the further ideas.This paper puts forward the project management method and example demonstration for the campus culture construction in application-oriented colleges,and it is believed to provide a good reference for the construction of campus culture.