Guangdong Coastal Sports And Coastal Tourism Industry Integration Development Question And Policy And Advice

In recent years,countries pay more and more attention to ocean development,the government put forward the development strategy of sea power "construction",provide policy support for the development of ocean industries,coastal tourism and coastal sports industry is a hot spot in the development of modern Marine industry,the developing mode of the fusion development has become a mature,is the coastal tourism and coastal sports industry development inevitable trend.Integration can create new ideas under the rapid development of social economy,and can create new economic growth points in response to the new trend of industry development.Industry can drive the economic development of fusion,breakthrough the traditional industry development limited,optimize the industrial structure,to the spread of industry culture and shape,add life interest,stable social order has a great role in promoting.Of ocean development along with our country further attention and people consumption level rise,in recent years,the coastal tourism and coastal sports wide attention by the society,especially in the coastal tourism in guangdong province and coastal and much attention has been paid to the integration of the sports industry development has experienced rapid growth,but compared with foreign coastal tourism and coastal sports industry is relatively developed countries or regions,the fusion is still exist in the process of development of industry the lack of unified planning and inadequate guidance,government regulation,infrastructure construction is not yet perfect,the problem such as lack of brand effect.These problems seriously restrict the development of seaside tourism in guangdong province and coastal sports,sports industry hindered the seaside tourism in guangdong province and coastal deeper cross fusion,is not conducive to seaside tourism in guangdong province and coastal sports industry competitiveness of ascension.In the new era of industrial integration,how to integrate guangdong binhai tourism industry and coastal sports industry into a sustainable development is a subject worth studying.In order to further promote the integration development of seaside tourism in guangdong province and coastal sports,coastal tourism and coastal sports problemsexisting in the process of integration development,enhance the attractiveness of the seaside tourism in guangdong province and coastal sports industry and influence,promote the integration development of seaside tourism in guangdong province and coastal sports.In this paper,by using the method of documentary,expert interview,observation and other research methods,research and analyze the seaside tourism in guangdong province and coastal current pattern of development of sports industry integration,problems existing in the process of integration development;It proposes that the mode of industrial integration should be further innovated.Strengthen cooperation between sports departments and tourism departments;Strengthen the government's macro-control ability and optimize the integrated operation mechanism;Promoting industrial policy implementation and strengthening infrastructure construction;Enhance the brand value of tourism products and expand market space;We should attach importance to personnel training and encourage technological innovation.It is hoped that the research of this paper can be used to solve the problems existing in the integration of coastal tourism and coastal sports in guangdong province.