Study On The Communication Characteristics Of The WeChat Public Number In Volleyball

With the continuous development of China's economic and social media,the types of mass media are increasing,and the combination with the sports industry is becoming more and more closely.Twenty-first Century is the age of the Internet,so many new media are born,one of which is the WeChat public.These new social media are in line with the ways and habits of the young people's media use,showing an extremely rapid development trend.And with the integration of sports industry,a pattern of mutual dependence and mutual promotion between sports industry and mass media has been formed.Although the development of domestic sports events and sports industry is deeply influenced by the mass media,the media operation of sports events has not yet formed a perfect theoretical system,and there is a lack of deep cognition between mass media and sports events.In Chinese volleyball,volleyball,have a deep foundation of the masses,the volleyball tournament and volleyball news is often the audience delight elements.In the course of the news report of the volleyball project,the latest media is also used continuously to bring the most timely news information to the audience.The birth of the WeChat public number met the audience's demand for watching events live and getting news information at the end of the mobile phone.However,under the horizontal comparison,the volleyball project is still in the backwardness in the coverage.In order to promote the development of volleyball and improve the operation of WeChat public number,we need to put more energy into improving the news report status of volleyball.The author believes that the WeChat public number,as the most popular new media,has a very important role in promoting the news reports of volleyball.This paper focuses on the current WeChat public platform focused on several class volleyball high degree of WeChat public number,in propagation characteristics,found the following characteristics: the WeChat public number has become the main domestic volleyball event broadcast channel;new media communication between athletes has gradually fade,can also become a news release;more teams for their own developmentneeds,WeChat began to enter the public platform,play the role of opinion leaders,guide the public opinion;for the audience in the increasingly rich professional knowledge,public information,WeChat volleyball professional degree more and more high,the journalist level demands are increasingly high.Compared with traditional media,WeChat public number information is more targeted and efficient,but WeChat public number's "gatekeeper" system should be rebuilt,and the source of information should also be more realistic.Compared with the traditional media,the content of the volleyball WeChat public is more entertaining and more homogeneous.These characteristics have important reference significance for the development of volleyball and its WeChat public number.The main research methods of this paper are literature review,content analysis,comparative study and data analysis.According to the propagation characteristics of volleyball WeChat reflects the public number and the existing problems,the author puts forward the dissemination of the contents of volleyball and WeChat public,the direction of future development should pay close attention to the public,from the two aspects of self supervision and legal supervision,in order to release more high-quality news content;WeChat public number should be established and the events of the contact in order to get more faster and more real information;not only to get exclusive information,also want to pay attention to news two spread,to develop a new media based feature reporting mode.