Study On The Cultivation Of Green Consumption Of College Students From The Perspective Of Ecological Civilization

Consumption activities,the most widely discussed activities that people talk about daily.There are various ways of consumption,that is to say,all kinds of people also have different consumer attitudes.Some of these consumer attitudes are correct,some are erroneous.Therefore,Advocating and promoting the correct consumption concept has become an arduous task.As the builders of socialism with Chinese characteristics in the new era,college students are mostly in a state of adulthood or underage.Most of them leave their homes and enter collective life for the first time,and they have to start a semi-detached life style.Their three concepts will soon be formed.They are not fully formed.Therefore,the formation of their concept of consumption is also very easy to be interfered with by the outside world,and it is easy to form incorrect consumption concepts such as over-consumption,blind consumption,convenience consumption,and impulsive consumption.For the incorrect consumption concept of college students,we should find out the reasons and improve it from the perspectives of schools,society,families and individuals.That is to say,we should start from the four directions of ideological and political education,media value orientation,family concept guidance and theme self-management to cultivate the concept of green consumption.This article is divided into three parts,the first part,the definition of the relevant theory of green consumption concept,through the expression of consumption and green consumption and other related theories,the theoretical interpretation of green consumption from the perspective of ecological civilization,and laid the full text Theoretical basis.The second part analyzes the problems and the causes of the college students’ green consumption concept,analyzes the typical problems existing in the college students’ consumption behavior and their reasons,and provides a direction and entry point for the undergraduates’ cultivation of the green consumption concept.The third part,under the perspective of ecological civilization,cultivates the concept of green consumption of college students.Through the analysis of college students’ consumption problems,we finally come up with the method of cultivating the concept of green consumption,and put forward feasible measures that are in line with the real life,so as to guide the college students Really establish a green consumption concept.