The Discourse Power Analysis Of The Live Broadcast Program Of Network Electronic Competition "Professional League Of King's Glory"

In the "Internet age",audiences find new identities in the simulated environment,and anonymity and equal discourse power make netizens indulge in the segmented network society.People's interactive ways show an active trend.From passive information reception to social platforms dominated by user-generated content(UGC),from text,sound and video to immersive transmission of live broadcast,discourse research in cyberspace,especially the complex relationship between discourse,ideology and power,is worth explaining.As a new type of immersive interactive media,network broadcast stimulates the audience's right to speak in the virtual society.From the interactive mechanism of interactive discourse text,interlocutor and live broadcast platform,the operation mode of network discourse power and the expression of audience ideology are analyzed."Words and deeds" have become the norm in the network environment,especially in the network broadcast space,and the power of discourse has been exerted to the maximum.Discourse research is not limited to linguistic discourse text analysis.This paper draws on the discourse analysis methods of michel foucault,the integrator of discourse theory,and Norman fairclough,the representative of critical discourse analysis.Put the discourse of live broadcasting of e-sports in the cross-context of linguistics,sociology and communication,take the discourse text,discourse practice of live broadcasting of e-sports and the social practice of subculture of e-sports under the compilation of mainstream culture as three aspects.Starting from the micro text level to the macro social practice,this paper analyzes the recognition and compromise of the discourse practice in the process of discourse production,communication,feedback and reproduction under the negotiation of meaning between the interactive parties in the network live broadcasting environment,and at the same time has an insight into the identity construction and order formation of the interactive parties caused by discourse power.This paper mainly discusses the discourse power of online live competition programs in four parts.The first part is to explain the development and current situation of live programs of online competitions and the evolution of discourse research,so as to provide preconditionsfor subsequent studies.The second part discusses the discourse framework construction of online e-sports programs by program producers from the perspective of text.It mainly interprets the established discourse texts from the discourse framework of games,competitions and programs,and discusses the consciousness empowerment of discourse in the construction of narration,context and communication channels.The game framework includes the analysis of game rules,characters and in-game texts;The discourse framework of the competition program includes the study of the competition system,the setting of multi-modal discourse and the construction of discourse distribution.The framework of live broadcast discourse includes interactive discourse deconstruction in interactive forms such as interaction,lens switching and guessing activities.The third part is the distribution of discourse power based on the discourse practice of both parties.Among them,the dynamic process of discourse power conversion between receivers and receivers is mainly investigated from the three links of discourse production,consumption and reproduction.The fourth part starts with the analysis of the relatively stable discourse order of live programs of online electronic contest under the compilation of subculture by mainstream culture.It includes the transformation of discourse power of the same identity in different communication contexts under the cross-screen communication and the discourse power characteristics played by the roles,as well as the cold thinking on the discourse power of live programs of online competitions.In this paper,through literature analysis,text analysis and case study method,three kinds of methods based on king glory under the professional league program text study of discourse,tries to reveal the current event live interactive network characteristics of the discourse power,for the development trend of live culture provide reasonable relationship between discourse,power and ideology of the interpretation.