Research On The Application Of Project Teaching Method In Marketing Teaching Of Secondary Vocational Education

In recent years,with the continuous improvement of the requirements for practical and skilled talents,how to effectively improve students' hands-on practical ability has become a core issue in the development of secondary vocational schools.The project teaching method has been recognized by most teachers because of the characteristics of the students in secondary vocational schools and people's cognitive laws,and has achieved certain results in teaching practice.However,whether this teaching method can effectively improve students' interest in learning and their passion for learning depends on How teachers adopt and use this teaching method.At present,the project teaching method has achieved good results in the application of some professional courses,but the application effect in marketing courses is still not ideal.In this context,the study chose to use marketing courses in secondary vocational schools as research subjects to conduct a comprehensive study of the application effects of project teaching methods in the marketing curriculum of secondary vocational schools,with a view to providing theoretical support for the improvement of teaching quality in Guizhou secondary vocational schools.Realistic guidance.This article has comprehensively reviewed domestic and foreign related research.Based on the existing research results,based on the project teaching method,the article thoroughly analyzes the teaching methods of the marketing teaching for the secondary vocational school.First of all,this article takes a vocational school in Guiyang as a sample.Through the research status and interviews,it is found that there are problems in the teaching of marketing in secondary vocational schools,such as teachers' teaching methods,single students' enthusiasm for learning,and weak hands-on skills.Secondly,according to the current problems in the teaching of marketing courses in secondary vocational schools,the teaching design is based on Marketing and Network Marketing Practices,including teaching implementation environment,teaching materials,project design,and project implementation.Finally,in order to verify that the application of project pedagogy in marketing courses can improve the enthusiasm of students,the teaching experiment is conducted for the first year of secondary school marketing,and compared with the second class of marketing of the contrasting class.The experimental results show that the application of project teaching The law can improve students' enthusiasm for learning and academic achievement.Through the research practice of this article,it is concluded that the project teaching method can effectively improve the students' enthusiasm for learning,self-solve problem solving ability,hands-on operation ability,cooperation ability and learning effect.This article aims at the characteristics of secondary vocational students,applies the project pedagogy to the teaching of marketing courses in secondary vocational schools,and develops teaching programs suitable for marketing courses,which can provide solutions for the implementation of marketing teaching for secondary vocational marketing courses,and thus improve The Teaching Quality of Marketing Courses in Secondary Vocational Schools.