Research On The Application Strategy Of Project Teaching In The Course Of Marketing Foundation And Practice In Secondary Vocational Schools

Project teaching is an ancient teaching method,of European origin that dates back to the 17th and 18th centuries.Later,this teaching method was spread to the United States.On the basis of Dewey’s first study of the pragmatic philosophy and activity curriculum theory.Since then,the project teaching method has been spread from the United States to the world,and has become an important topic of teaching theory research,which mainly focuses on the characteristics and implementation mode of the project teaching method."The application and research of project learning in China is launched after 2001".With the upsurge of vocational education curriculum and teaching reform in China,the project teaching method has become a focus of attention in the field of vocational education.Although the project teaching method is very popular in theory,its practical application is not very successful,and even many teaching phenomena that deviate from the original concept of the project teaching method appear.This paper chooses the teaching of secondary vocational marketing major to study the current situation of project teaching in secondary vocational teaching.The article focuses on the problems existing and the causes of the problems in the teaching process of secondary vocational marketing courses,and accordingly explores the optimization strategy of project-based teaching in the teaching process.This paper mainly discusses the above research from four parts.First of all,this paper puts forward the research background and significance of this article in the introduction,and summarizes the current research status of project-based teaching,and clarifies the research ideas,research methods and innovation points of this article.Then,this article for the secondary vocational marketing project type teaching overview.This part is mainly to clarify the meaning of project teaching and analyze the theoretical background and basis of project teaching.The third part is the importance and value of project teaching practice in secondary vocational marketing teaching and the factors affecting the implementation effect.The fourth part is the analysis of the application of project teaching in secondary vocational marketing courses.In vocational education under the background of "three teaching reform",secondary vocational colleges project teaching classroom is an inevitable choice,through the observation teaching practice,questionnaire survey and interview results analysis,it is not difficult to find the secondary vocational colleges on the application of project teaching has achieved certain effect,such as teachers are basic have project teaching concept,students can accept project learning,but at the same time also have some problems,such as some project design does not have operation and analysis,teaching class also limits the effect of project teaching,students’ participation is not high.Through the analysis,we can know that the main reasons for these problems are that the secondary vocational teachers are not deeply enough to the project teaching activities,the restriction of students’ learning habits and the single evaluation of the project.The fifth part is a key point of this paper,mainly about the optimization strategy for the problems mentioned in the previous part.It is mainly explored from the four aspects of project selection,project scenario construction,project process implementation and project teaching evaluation,and also demonstrates the optimization strategy of project-based teaching combined with specific teaching cases.The research of this paper hopes to further deepen the reform of secondary vocational education,enrich the curriculum teaching theory of "Marketing Foundation and Practice",and constantly improve the application of new teaching methods,and strive to improve the education quality of secondary vocational education and the comprehensive ability of students.And in the actual teaching to stimulate the students to actively explore the professional knowledge and cultivate the students’ professional quality.Effectively improve the comprehensive ability of secondary vocational students.And to provide some reference for the related professional teachers to use the project-based teaching method.