Investigation And Improvement Strategy Research On Application Of Project Based Teaching Method In Network Marketing Course Of Secondary Vocational Schools

The course "Internet Marketing" is the core course of e-commerce,which is both practical and creative,and secondary vocational schools have identified the course as a professional skills course in the direction of Internet marketing.Project teaching method is a project-based teaching method in which teachers and students work through the implementation of a project.In 2018,the Ministry of Education proposed in its guidance on talent training in vocational schools that the reform of teachers,teaching materials and teaching methods should be deepened,and teachers in secondary and higher vocational institutions should be good at using multiple teaching methods to teach.Secondary education should take the cultivation of students’ practical hands-on skills as its primary task and seek some teaching methods that can help them improve their practical skills.As a teaching method that can cultivate students’ practical ability,problem-solving ability and solidarity,the project teaching method is compatible with the professional course of "Network Marketing" and is of great significance to cultivate skilled talents in network marketing.In actual teaching,there are still some irregularities in the application of project teaching method.For example,the project content is unreasonably selected and students are not interested;the classroom order is chaotic in the project implementation;project evaluation is often ignored,etc.Therefore,this paper investigates the implementation of project teaching method in the "Internet Marketing" course in secondary schools to find out where the problems lie and analyse the influencing factors,so as to lay the foundation for improving the teaching quality of the "Internet Marketing" classroom in secondary schools.Based on constructivist theory,multiple intelligence theory and pragmatism theory,this study takes three secondary vocational schools in city A of X province as the research object to investigate the chapters of implementing project teaching in the class of Internet Marketing in secondary vocational schools.Through the research,it was found that in project design,the project content was unreasonably designed and lacked contextualisation;in project implementation,teacher and student participation was low and classroom management was difficult to regulate;and in project evaluation,the evaluation was not comprehensive enough.At the same time,and in-depth analysis of the factors affecting students’ learning effectiveness in project teaching establishes the main aspects of the project teaching method regarding"teaching project design","classroom project implementation" and "teaching effect evaluation The mechanism of the influence of "teaching project design","classroom project implementation" and "evaluation of teaching effectiveness" on learning effectiveness.In view of the above research results,this paper puts forward the optimization strategies for improving the project teaching method,i.e.rational planning of projects,increasing the participation of teachers and students,organizing relevant training to enhance teachers’ own classroom management ability,and establishing the assessment system of the middle-level "Internet Marketing" course,in order to effectively solve the problems in the project teaching method in the "Internet Marketing" class and improve the teaching effect of the project teaching method in the "Internet Marketing" class.