Research On The Current Situation Of The Market Operation And Management Of Children’s Free Roller Skating In Anhui Province

Entered the new era,with the rising people’s material and spiritual culture demand,the pursuit of health,advocating fashion,widely participate in sports apparently has become a kind of normal life of the people.Freestyle roller skating as a healthy and fashion co-existence of mass sports has always been popular with people,and has given birth to a youth training as the main body of the free roller market.Therefore,this study in hefei,anhui province,fuyang,huainan,wuhu,huangshan this five city children’s freestyle skating training market operation and management status as investigation object,using literature,questionnaire,interview method,logic analysis,mathematical statistics method for children’s freestyle skating training market operators and consumers an in-depth investigation and analysis,the results showed:(1)the training market for children’s freestyle roller skating in hefei,fuyang,huainan,wuhu and huangshan in anhui province is gradually forming.The relatively high proportion of investment is between 10 and 200,000 yuan,accounting for 28.59%.And most of them have been registered in relevant departments,with a record rate of 90.48%.(2)the coaches in the market are mainly male,with a proportion of 74.68%,with 88.32% of the coaches having junior college or higher education background;The proportion of coaches who have been teaching for more than two years is 51.95%,and the number of full-time coaches is 62.99%.Most of the monthly income is between 1000-3000 yuan,which is generally satisfactory.(3)the types of training sites in the market mainly include the park outdoor plaza and the training ground in the shopping mall,accounting for 61.9% and 52.38% respectively.Most of the training sites are rented,with a proportion of 71.43%.(4)the peak season of recruitment in the market is mainly concentrated in 5,6 and July;The annual enrollment Numbers vary according to the size of the training institutions,and the annual enrollment number is 301-400,accounting for 28.57%.At the same time,by indoor training focused on price 61-70 yuan/person class and 71-71 yuan/class,proportion of 33.33%,outdoor training focused on the 31-40 yuan price/class,the proportion of 47.06%.(5)marketing methods in the market mainly focus on poster advertising and online media marketing.The main brands of equipment sales are migao and fez,accounting for 71.43% and 57.14% respectively.(6)the training materials in the market are mainly composed of self-compiled textbooks and coaches,and the proportion is 71.43%.(7)the parents of the students in the market are more satisfied with offering courses,charging prices for courses,teaching level of coaches,etc.,but they are satisfied with the teaching site environment facilities.