Research On Development Strategy Of Wuhan Tennis Open Based On SWOT Theory

After the Chinese Tennis Open and Shanghai ATP Master,the Tennis Open in Wuhan is the third largest competition in China.As the newest WTA Tour,Wuhan has already successfully hold four times,becoming the most popular sport event,Not only it attracts a lot of famous star and fans,but also bring the development of opportunity for Wuhan.With the development of society and economic,the sport industry also develops fast and this will take a good advantage of Tennis Open.At the same time,it also brings some problems when hold the Open.This paper focuses on the development strategy of Wuhan tennis open,and finds out the problems in the course of competition development,and puts forward some the corresponding countermeasures for the better and long-term development of the tournament.This article will do a real research on Tennis Open in Wuhan.Let us use the SWOT analysis as the important element and documentary analysis and questionnaire investigation to know more about the advantages and disadvantage,challenges and opportunities according to the actual situation of pros and cons of development.The following conclusions are drawn from the study.1?The Wuhan tennis Open is lack of cultural connotation and also do not have strong cultural background as a foundation.Competition behavio r has a rich form to broadcast,which results an overall effect.However,the inner broadcast is lack of diversity,we did not integrate into the propaganda of Chu culture.Second,the Wuhan competition didn't bring some special culture and also didn't have enough sensibility and rationality of culture knowledge.2?There are not enough kinds of commemorative goods in the Wuhan Open tennis tournament,the quality is general,and the unit price is relatively high.Most of the event sponsors are local businesses in Wuhan and lack of well-known brand sponsors.The event has less social influence from CCTV and other broadcast channels,which can make less social influence.3?Currently,the total bonus of Wuhan Open Tennis is much lower,which leads to many excellent tennis players will not pay much attention to the competition.Secondly,there are not enough outstanding players in China,and also there are no local players in Wuhan,which cannot attract fans to watch competition.Thirdly,the transportation is not convenient,the competition time is unreasonable to arrange,Still,the competition periphery commercialization is not mature,people cannot get kinds of food with lower price.4?As the investigation found that the level of education was not directly proportional to the level of the civilization quality,A lot of people are lack of awareness of the etiquette,Most of core fans are in Wuhan Open at the age of 18 of 30,the level of competition is high and mid WTA,Its position attracts the domestic market and has the potential market overseas fans.5?Wuhan Tennis Open has been fully supported from Wuhan municipal government and also provide money of building an international venue,but also offer the support of event operations management and offer much guarantee for successful competition,which attracts more people to love tennis and makes the Tennis Open more developed.6?The opportunity of Wuhan Tennis Open is based on economy,which can ensure the competition safe and successful,The huge potential market expansion offers unlimited prospects for the Wuhan open market expansion.The high level positioning of the competition determines its broad development prospects.7? The challenge of Wuhan Tennis Open is mainly the controlled management system and the service quality of improvement,The biggest challenge is the improvement of service consciousness and skills of the staff.By analyzing and summarizing the problems existing in the development of Tennis Open and the advantages and disadvantages,opportunities and challenges,we have an conclusion as following:1?Innovate the culture of sports event and create a culture atmosphere.2? Strengthen the innovation of tennis and fully develop the tennis industry chain.3?Increase the bonus amount of the competition and strengthen the market operation.4 ? Improve the traffic conditions of the games and improve the surrounding supporting businesses.5?Strengthen the cultivation of domestic and local tennis players and mobilize the national tennis enthusiasm.6?Make full use of TV media and the Internet to create a public tennis atmosphere.7?Improve the quality of service and create brand events.