| At present,ski tourism has become a major new industry in the tourism industry.In recent years,it has gradually attracted people’s attention,and is particularly favored by more and more leisure personnel.Harbin has a reputation as a famous city in the North.Its unique geographical location and seasons with four distinct seasons add to Harbin City a unique tourist resource of ice and snow.Today,Harbin has become a characteristic city of national tourism,with high quality ice lamps,snow sculptures and richness.The colorful snow and ice activities have become a beautiful landscape in Harbin,and it is also a unique business card in Harbin.This research uses literature data methods,field trips,comparative analysis methods,and expert interviews to conduct an on-the-spot investigation of the ice and snow sports tourism industry in Harbin,and analyzes the ski tourism in Harbin under the background of the successful bid for the Beijing Olympic Winter Games in 2022.The development of the industry affected the status quo and existing problems of the skiing tourism industry in Harbin.The study concludes that Harbin has certain industrial development advantages.For example,skiing tourism is conducive to the economic development of the region,which is conducive to enhancing the unique cultural charm of the region.Commercialization and marketing promotion will be further developed,and the professionalization of ski venues will be promoted.Its rules have obvious advantages.However,when the development of ski tourism industry in Harbin faces new opportunities and new impetus,it also faces new challenges.For example,the development of the ski tourism industry chain needs to be further improved,and ski instructors are scarce;the ski tourism industry lacks overall scientific planning and market development.guide.Finally,this article also providesconstructive suggestions for the future development of the skiing tourism industry in Harbin. |
PDF Full Text Request