| The 2022 Beijing Winter Olympic Games has driven the development of China’s ice and snow industry.More and more people participate in ice and snow sports,especially skiing tourism.As an important part of the ice and snow industry,its popularity is increasing year by year.Harbin,as a relatively developed area of skiing tourism industry,has certain climate and geographical advantages,and has unique advantages in skiing tourism resources.But at present,China’s skiing tourism industry is in the primary stage of development,there are still some shortcomings.This study will investigate and analyze the skiing tourism industry in Harbin,clarify the problems faced by the skiing tourism industry in Harbin,and put forward corresponding countermeasures,so as to further promote the development of skiing tourism industry in Harbin under the background of 2022 Beijing Winter Olympic Games.This study uses the methods of literature review,field survey,expert interview,questionnaire survey and logical analysis to investigate the skiing tourism industry in Harbin.It visits five representative ski resorts in Harbin,and investigates the relevant ski resort managers and tourists.This paper analyzes the advantages and disadvantages of Harbin skiing tourism industry at present,further discusses how to develop Harbin skiing tourism industry in the case of Beijing Winter Olympic Games,and puts forward some countermeasures for the existing problems.The results show that,under the background of the 2022 Beijing Winter Olympic Games,Harbin skiing tourism industry has certain advantages,with unique natural resources,skiing resources and event resources.In recent years,the number of tourists in Harbin skiing tourism industry has been increasing year by year.In terms of tourists,at present,the tourist groups of Harbin mainly come from the three provinces in Northeast China,which is North China,and finally other regions in China.In terms of tourist sources,it can further attract the number of skiing people to Harbin.In terms of population composition,skiing groups are mainly male,and the income is mainly middle-income and high-income groups,which has a certain consumption ability.But at present,most of the tourists are not satisfied with the skiing tourism in Harbin.The dissatisfaction mainly focuses on the transportation,accommodation,catering,natural scenery and so on.Therefore,the skiing tourism service,skiing tourism quality,skiing tourism experience and industrial upgrading in Harbin have room for further improvement.According to the investigation of ski resort managers,the main problems of ski tourism in Harbin are that the integrated layout of ski resources is not perfect,the coaches and service personnel of ski resort are short,and the important thing is that the ski industry needs to be further upgraded to drive the development of surrounding industries.Therefore,under the background of Beijing Winter Olympic Games,Harbin’s tourism industry can meet the consumer demand while improving self-reliance,which is conducive to enhancing the unique cultural charm of the region;in view of the lack of ski resorts,it is necessary to carry out ski tourism,which is conducive to cultivating and improving the quality of ice and snow sports talents,participating in the construction of Beijing Winter Olympic Games,and promoting the regulation of ski resorts Perfect,perfect,etc.The skiing industry in Harbin should adjust measures to local conditions,make rational layout,and make every effort to develop new business;seize the opportunity of the development of Beijing Winter Olympic Games;strengthen foreign exchanges,increase publicity in culture,and improve influence;promote the sustainable development of skiing industry in Harbin;further improve infrastructure and upgrade;further strengthen the development of skiing tourism industry talents;strengthen the development of skiing tourism talents;Promote the internationalization of Harbin skiing tourism industry. |
PDF Full Text Request