Research On The Development Strategy Of The Ski Industry In Heilongjiang Province In The Context Of The 2022 Winter Olympics

This article through the literature material law,expert interview method,field survey method,comparative research and logical analysis,the SWOT analysis method,to ski industry in heilongjiang province as the research object,with the 2022 winter Olympics;The ski industry in heilongjiang province.Development strategy for the keyword,the analysis of the 2022 winter Olympics ski industry of heilongjiang province and the influence of the ski industry development present situation,it is concluded that the 2022 winter Olympics ski industry of heilongjiang province development strengths,weaknesses,opportunities,threats,and integrate the SWOT analysis,it is concluded that in the 2022 winter Olympics ski industry development strategy of heilongjiang province,the 2022 winter Olympics in the ski industry in our country,in the tide of the rapid development of stimuli for the favour of heilongjiang province,consolidating its leading position,has a strong theoretical and practical significance.Heilongjiang ski industry strengths,weaknesses,advantages,opportunities,threats,1.Advantage: domestic and foreign famous ski brand advantage,unique natural resource advantages,with snow and ice area and cultural history of color,domestic ski the advantage of talents cultivation,leading role,the provincial committee and the number of ski resorts and scale advantage;2.Disadvantage: ski resort on the overall competitive disadvantage,the capital of weaknesses,ski random disordered,space utilization low disadvantage,ecological environment destruction disadvantage,ski industry development not balanced,the ski industry chain development not perfect weaknesses,the local ski market cultivation of disadvantages,disadvantages of hardware and software facilities,regional natural conditions of weaknesses.3.Opportunities: 2022 winter games for ice and snow culture communication,make more and more people participate in the opportunities of skiing,the rapid growth of national economy,values change pay more attention to the opportunity of leisure vacation,"Internet +" model makes the ski industry the opportunity of the development of new formats,the opportunity of the government's policy support;4.Threat: the threat from foreign skiing powers,north south snow,domestic competition,ski and ski equipment under the threat of foreign brands,the 2022 winter Olympics culture cultivating less than the threat of mass skiing snow,large investment and long return period,spare the threat of three seasons in a year.These are the driving factors affecting the development of skiing industry in heilongjiang province.Through the SWOT analysis of the strengths,weaknesses,opportunities,threats,integration,research and analysis.This study thinks that heilongjiang ski industry development strategy of the main content is: the government policy support and ski industry clustering;Make centered on yabuli world-class ski resort;Take advantage of "Internet + ski" model driven ski industry upgrade optimization;Complete perfect the ski industry chain,develop ski equipment manufacturing industry;Backup talent training base,establish a ski industry related events,training;Foster skiing culture,polish ski brand.