| In recent years,with the rapid development of our economy,the continuous improvement of living standards and the increasing demand for sports consumption of the residents,the existing large sports venues resources are not enough to meet the needs.The reform of the operation and management of large sports venues has become an important issue.In August 27,2012,the State Sports Administration formally approved the Hubei Province as a pilot province for the reform of the operation and management of large stadiums and Gymnasiums in China.The operation and management of large stadiums in Hubei were paid more attention.After several years of reform,the operation of large sports venues in Hubei has been improved to a certain extent,but there are still many problems.In 2014,the State Council,"some opinions on accelerating the development of sports industry to promote sports consumption"([2014] forty-sixth of the State Council)proposed the development of sports complex for the first time.In 2016,"sports development" 13 th Five-Year "plan" proposed that the sports complex should be vigorously developed,and it is defined as the construction of urban sports facilities and housing,Integration of leisure,business and other forms of business,to participate in sports competitions,full name fitness,sports training of the group to provide supporting services,lengthening the service chain,and building the venues and facilities into a body based,rich,comprehensive and complete,capable and energetic service entities.For the time being,the development of sports service complex relies mainly on existing venues.In this paper,the development of sports complex in Hubei province is takenas the research target.Through the literature,field investigation and expert interview,the relevant experts and scholars of sports industry center of Hubei Sports Bureau and relevant experts and scholars in the sports industry in Hubei province are interviewed,and many sports around Wuhan as the center of radiation are visited.Venues,and interviews with its industry operators,on-site inspection of Hubei sports venues operation status.In order to analyze the current situation and existing problems of the operation and management of large sports venues in Hubei Province,the necessity and feasibility of developing the sports complex in Hubei province are obtained,and the strategy and path of the development of the sports complex in Hubei province are designed by analyzing the successful experience of the sports complex at home and abroad and the Wanda Commercial Complex.The results of the study are as follows:1.the necessity of building a comprehensive sports service complex in Hubei.Through field investigation,consulting related literature and interviews with relevant experts in Hubei Province,it is concluded that the operation management system of large stadium and gymnasium in Hubei is obsolete,the number of activities is few,the degree of professional operation is low,the operation cost is high,the function of the stadiums and stadiums is single,the government's continued input is insufficient and so on,through the development body It is very necessary to improve the operation and management of large stadiums and gymnasiums.2.the feasibility analysis of building a comprehensive sports service complex in Hubei.Due to the abundant resources of the local sports venues and sports resources in Hubei Province,the status of the operation and management of the venues has been improved to a certain extent in recent years.Some of the venues have already had the embryonic form of the sports complex,with the increasing demand of the people and the support of the national policy,it is possible for the Hubei province to develop the sports complex.3.Hubei's experience in developing sports service complex.Through the analysis of the successful cases of the sports complex at home and abroad,it is concluded that the development of the sports complex in Hubeiprovince needs to adhere to the body based and pluralistic development,develop the peripheral derivatives with the competition and promote the development of the peripheral derivatives,and build up the idle space resources in the city,inviting investment ahead of time,avoiding the investment risk,and establishing a complex based brand.Effect;the management of professionalization of the market.4.the way of developing the sports service complex in Hubei province.According to the development status of Hubei stadium and gymnasium,the development of sports complex in Hubei province can be carried out from three aspects,which are the transformation and replanning of the existing large stadium and gymnasium,the transformation of the existing commercial complex,and the construction of the new facilities as the basic idea of the sports complex.5.the mode of developing the sports service complex in Hubei province.According to the case experience of the existing sports complex,we can conclude that there are four main types of sports complex in Hubei Province:sports venues PPP model,stadium and gymnasium eco industrial chain model,urban sports complex development model,sports town model.The sports venues PPP model is mainly used for the construction of new facilities;the ecological industrial chain model of the stadium and gymnasium is mainly used for the transformation and replanning of the existing facilities and facilities,and the development mode of the urban sports complex is mainly used for the transformation of the existing commercial complex;the sports town model is suitable for the characteristic sports in response to the national policy construction.The development of the town.6.the strategy of developing the sports service complex in Hubei province.Through the above research,the strategy of developing the sports complex in Hubei province is designed as follows: the main body and the multiple development,the establishment of the local competition brand,the development of the peripheral derivative industry,the reform of the operation management system,the establishment of the enterprise operation management system,the introduction of all sides and the improvement of the management personnel of the stadiums and gymnasiums.The lack of the status quo;the use of PPP mode to build,effectively reduce the financial burden of the government;introduce relevant support policies and set up investor return mechanism. |
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