Study On The Evaluation And Promotion Strategy Of The Influence Of The We Chat Communication In The History Of Colleges And Universities

In recent years,the rapid popularization of higher education has made the competition between colleges and universities increasing.In order to improve the awareness of brand,colleges and universities have intensified their propaganda on the atmosphere of learning and life and the environment of scientific research and teaching.Through the use of new media communication tools,we can get the relevant school history information more and more quickly and conveniently.WeChat has no doubt become the most widely used network information dissemination software inside and outside campus.This article takes the WeChat account of the university history as the research object,and analyzes that most universities have received some effect since they founded the WeChat public address.But there are some problems in the actual operation of WeChat account in some school history.At the same time,there is a lack of a mature scheme for the evaluation of the influence of the school history of WeChat account,which leads to the relatively poor influence of the current school history of WeChat account.The paper adopts qualitative and quantitative analysis methods to improve the influence index of communication,and puts forward a new communication influence model.This paper systematically studies the corresponding factors and influence degree of WeChat history's influence on campus history,and puts forward strategies for enhancing the influence of university history communication.This paper combs the main contents and characteristics of the school history communication,analyzes the information dissemination mechanism of the new media,compares the features of WeChat,micro-blog and the official website of the school history museum in the information dissemination,investigates the setting form,the content and the effect of the WeChat public number of the domestic university school history,and deeply reveals the present school history of the WeChat public.The difficulties and problems of the public number in the process of communication are not enough,the research foundation is insufficient,the positioning of the platform is unknown,and the application innovation is not good.The problem not only causes the lack and confusion of the integration of information resources,but also affects the propaganda and development of the school history culture,which has not enough influence on the transmission of the school history WeChat.Wide and deep.Combined with the dissemination characteristics of WeChat in school history,the paper improves the influence index of communication.Principal component analysis is used to explore the main components that influence the WeChat communication in university history.The study shows that the first principal component related to the number of reading numbers has the greatest effect on the promotion of communication influence,and the second principal components related to the quantity of documents and other indicators have greater effect on the spread influence,and the third principal components related to the quantity of documents and other indicators have a general effect on the promotion of influence.Based on the survey data and principal component analysis conclusion,the countermeasures to enhance the influence of multimedia dissemination in university history are discussed.Put forward the three main ideas of WeChat account in the process of information dissemination: refined content,frequent push and multi point praise.Rooted in the unique environment atmosphere of the campus,through the forms of attention,reprint and communication,it will expand the influence of the school history,strengthen the operation and management,adhere to the original and reprinted content and push the frequency and frequency of the early drainage strategy to achieve the high speed and continuous promotion of the influence of communication.Adhering to the standardized operation of the WeChat public number and the continuous push of high-quality content is of great significance to the promotion of the influence of new media dissemination in school history.