Research On Ecological Consumption Education Of Students In Colleges And Universities

For each of us,consumption is the basic social activity for survival,and the development of our society and economy is driven by it.As a special group in the society,the consumption concept of college students is not only related to the future development of the student,but also affects the consumption structure of the whole society.On the one hand,the current consumption of college students is misled by the invasion of western consumerism and other unhealthy social currents;On the other,due to the absence of the university's education of consumption view,it has also led to problems of college students' consumption concept.Above all,they require us to reflect and give serious consideration.As an important stage before students' stepping into the society,university education is essential for the formation of students' consumption view.Based on this,this paper chose the education of ecological consumption view of Nanjing Tech university as the theme of study.Hopefully,it may provide a path with universal significance to the education of the university's ecological consumption view.First of all,the theoretical basis of this study is obtained by collating and analyzing the researches on education in ecological consumption from both home and abroad: the theory of ecological consumption in Confucianism;the theory of ecological consumption of Marxism;the Chinese-style Marxist ecological consumption theory.According to analysis on relevant theories above,the paper expounds the main contents of education of ecological consumption in colleges and universities,and focuses on the cognitive education of ecological consumption view and the eco-consumption behavior education.The paper look into the consumption mentality?the consumption behavior and the current education state of ecological consumption in Nanjing Tech university by the questionnaire and interview.According to this,the paper summarizes the problems existing: insufficient emphasis of education in colleges and universities,humdrum content and approaches,ignorance of students' ecological awareness education?lack in ecological consumption culture atmosphere establishment and lack in the joint education between universities? families and society.Finally,based on investigation and analysis,finds out the problems and causes of education of ecological consumption view of Nanjing Tech university.In order to improve the deficiency of Nanjing Tech university in the view of ecological consumption view education and promote the real effect of education,the paper,in turns of environment of education?main body of education?object of education?methods of education and carriers of education,tries to propose countermeasures,for instance: establishing a health-orientation environment?fostering specialized subjects and introspective objects?flexible methods and multi-layered carriers.