Studies On The Problems And Countermeasures Of Teaching Materials Management In Colleges And Universities

With the continuous development of higher education,increasing the number of colleges and universities in our country,many higher vocational college upgraded to undergraduate course,on the whole the enrollment expansion of colleges and universities,and recruit students number increases,the current university campus open to more students,however,these hierarchies is obvious,at the university of different schools of different levels of teaching and teachers' teaching ability and the school reputation,and teaching level is directly affected by the teaching material choice,different materials will directly affect the teacher's lecture content and the degree of students understand.So the analysis of the present situation of the current university teaching material management,found the existing problems of the college to improve and adjust the teaching material writing and the promotion,make more schools have the opportunity to get the best teaching material reference for teaching activities,to help students and teachers go less circuit,get a better knowledge play an important role.The market there is chaos phenomenon in colleges and universities: materials homogeneityphenomenon serious,lack of innovation,low level repeated publication,loss of product characteristics,teaching quality evaluation system is not perfect,content applicability is not strong,etc.;Problems in supply management and pricing: lack of professional personnel,backward operation management,constant corruption and high price of textbooks;Problems existing in sales channels: unreasonable channel structure,chaos of discount system,high return rate,difficult return form,imperfect customer management system,etc.The problem of sales promotion method: the teaching material exhibition effect is mediocre,the university represents the cost burden and the textbook rebate.The reason for these problems,and how to solve them,is that these problems can be improved,which is a serious problem for all industries.But from the statistical analysis of the current research results can be found that Chinese scholars from the perspective of public management research small number of teaching material management and system research is almost blank,so the research of this paper is of academic significance.This paper starts from the theoretical concepts of teaching materials management and public administration in colleges and universities to improve the understanding of the teaching materials management research in colleges and universities.On this basis,the current situation of the development of teaching material in colleges and universities to explore,to the reality of a university in hebei province,and multiple comparison analysis of the situation of the school,and students at present for the existing teaching material in colleges and universities does not adapt and discontent,analyses the reason of these problems,to explore analysis,to solve these problems,to achieve a better university teaching material management countermeasures.This paper makes a little exploration on the management of college textbooks in the future.