Research On Broadcasting Of Tour De France By CCTV Sports Channel

With the promotion of green and low-carbon travel concepts in China,the emergence and use of shared bicycles,and the historical breakthrough of the Olympic Games for the first time in 2016,the cycling movement in China was gradually recognized by Chinese audiences and the scale of development has become increasingly Big.In cycling,there is an internationally famous event,the Tour de France,which is one of the three most famous European events(World Cup,F1,Tour de France)and the third largest number of people after the Olympics and the World Cup.Sports game.CCTV Sports Channel broadcasted the Tour de France from 2002 to the present,and it has now been 16 years old.However,few studies have been conducted in China to explore how the Tour de France is presented in the media broadcast in China.The research idea of this article explores how CCTV Sports Channel broadcasts the Tour de France through the literature data method and content analysis method.It mainly analyzes the broadcast content,the broadcast method,and the transmission route,and analyzes the CCTV Sports Channel.In non-native events such as relay broadcasting,which have a high degree of international fame and are currently not recognized by Chinese audiences but have potential for improvement,the broadcast strategies and methods adopted will summarize the role played by CCTV Sports Channel in broadcasting.The areas that can be improved and promoted in the future will provide a useful exploration for the non-local competitions broadcast by our media.This article is divided into three parts.The first part systematically reviews the historical development of the Tour de France,focusing on the course of television broadcasting in France and China.The second part is the key chapters of this article.First,according to the second-degree coding theory,the coding rules of the language symbols,audio language,and subtitle language in the TV broadcast of the Tour de France are analyzed.This is the first layer of coding;because of the differences in sports culture between China and France,bicycles The level and scale of sports development are different,so CCTV Sports Channel will use some secondaryprocessing methods,namely video editing,Chinese commentators commentary,adding Chinese subtitles,etc.to make broadcast reports suitable for China.This is the second layer of coding.Secondly,on the way of broadcasting,the CCTV Sports Channel has mainly adopted methods such as event collections,clip recording and broadcast,live recording,and live broadcasting in the process of broadcasting the Tour de France.The development of broadcasting methods has been paying more and more attention to real-time and live broadcasting.Show the content of the game.Thirdly,CCTV Sports Channel mainly broadcasted the Tour de France before television in 2009.After that,it went through a TV-based and website-assisted model.By 2017,it achieved TV,web sites,and mobile phones..The third part summarizes the role played by the CCTV sports channel in broadcasting the Tour de France,that is,providing channels for the broadcasting of events,guiding the audience to recognize the Tour de France,and promoting the richness of China's sports programs.The concept of broadcasting and broadcasting means Suggestions are made to promote the development of CCTV sports channel Tour de France.