The Research Of The College Students' Consumption Style Under The Subculture Perspective

Consumption is an objective activity in the real world,But consumption is also different because of people's subjective feelings.Consumption plays an important role and occupies an important position.With the gradual formation of the college students' market,college students have undergone great changes in consumption level,consumption structure,consumption concept and consumption pattern.The education community's voice for college students' consumption values and consumption culture is rising and falling.However,a series of college students' consumption phenomenon and problems are still emerging.Behind the dizzying phenomenon of college student consumption,many college students are under the label of multiculturalism,We focus on college students' consumption and study the consumption of college students.What should we pay attention to and study?According to the research status of college students' consumption behavior in China,people's cognition of consumption is mixed.Some scholars believe that the consuming behavior of college students "personality" that school education is "headache",Some scholars believe that the level of consumption subculture displayed by college students is the result of the development of multiculturalism,There is an inevitability of its existence.In view of this situation,the researcher selects several typical consumption types of college campuses to conduct empirical research,Based on comprehensive collection of college students' consumption in the process of empirical materials and theoretical analysis to resolve in the current consumption situation,The consumption of college students has certain culture,we can't negate consumption in college students' cultural identity and identity of the value,to the dialectical view of college students through the consumption of subculture.Based on the questionnaire survey,First,the researchers used the method of literature analysis to search and analyze the relevant literatures of college students' consumption,and determined the research questions and thoughts.Then select a university in guangxi to conduct field research,through the analysis of the research materials,formed a complete research idea.Based on the research,this study firstly describes the four consumption styles(symbol,aesthetic,friend and pleasure)that are displayed in the consumption process of college students.The researchers analyzed the space,the meaning of the world and the meaning of each type of consumption.Chapters are respectively spends a lot of ink on paper expounds above consumption style analysis,because more convenient readers of college students in the research on the macroscopic comparison and distinguish between different consumption style.Can refer to the space is a reflection of college students' consumption type and expression,can college students in the process of consumption by referring to identify and choice and consumption activities,so for the most part,students can refer to the space will be affected by the media,the capital,The influence of surrounding,fashion and other factors.Based on the above,this research will firstly analyze the specific signifier of each type of consumption,and then form a clear understanding of the consumption type.The world is the concept and appeal formed by college students in the process of consumption,which is the purpose of their consumption.This study analyzes the unique demands of college students in the consumption process according to the signified by the students of different consumption types.The meaning refers to the deep meaning behind the consumption activity,namely subculture,through the analysis of the implied relationship between the signified and the signified.For the purposes of this study,the meaning of college students' consumption activities refers to the value pursuit and thought dynamics hidden behind the consumption activities.Finally,this study analyzed college students' consumption style and college students' cultural identity.From the above description of the four types of consumption,we find that the consumption goal of college students cannot be achieved without their identification with identity.That is to explain the relationship of college students' consumption from the perspective of group cultural identity,Class cultural identity and national cultural identity.This requires that our education workers can't demand the consumption behavior of college students in a simple way,otherwise it would be tantamount to canceling the existence of college students' personalized consumption style.Education work should also have cultural functions,on the one hand,encourage college students to show their self-seeking personality in consumption activities.On the other hand,it is necessary to maintain the quality and significance of college students' consumption behavior.In the process of consumption,the college students correctly distinguish the "vulgar" culture and the "elegant" culture,and cultivate their healthy personality.Let consumption simply become the experience of college students' development,and promote the harmonious development of college students and social people.