The Problem Research Of Contemporary College Students’ Cultural Consumption

In recent years, with the economy of China developing rapidly and healthily,and fundamental changing in the consumption structure, Cultural spirit consumption begins to rise. College students’ culture consumption is more outstanding because of the characteristics of college students.As for the builders and successors of this new period, the college students, they are thirst for knowledge and want to enhance the cultural accomplishment and comprehensive quality. And also, they need new things to improve themselves, But nowadays the social environment as well as the change of times are raging like a storm,the status quo of cultural consumption of college students shows a lot of problems. Because of this, in recent years,the research on College Students’ culture consumption in China’s sustained warming Therefore the study of the cultural consumption of college students is necessary.Based on clarifying college students’ consumption concepts, this paper gives an actual investigation on the concept, content, level and structure of college students’ cultural consumption in order to point out that the college students’ cultural consumption has contemporaneity, diversity, randomness and difference. Then this paper sorts out the problems existing in the college students cultural consumption are as follows: First, lacking of consumption rationality and There are some unhealthy tendencies. Second, the level of consumption content is not high and there even exists a phenomenon of waste. Third, the consumption structure is not reasonable and it is partial to the entertainment consumption. Last, The level of consumption and culturalconsumption desire disproportionate.This paper also points out the reasons that cause college students’ consumption problems on the basis of the problem analysis. Firstly, college students’ cultural consumption lacks of psychological maturation. Secondly, the peer group is in an environment of conformity and competition. Thirdly, the severe restriction of conservative household consumption concept and also the huge impact of global multiculturalism. To solve these problems, this paper proposes several corresponding countermeasures accordingly. As for the college students, they should build a healthy and correct consumption concept. As for the colleges, they should construct a healthy campus cultural atmosphere. As for the parents, they should form a good household consumption basis. As for the society, it should create a well-organized social cultural environment. Thus, a correct guidance to college students in the aspect of cultural consumption can be achieved. It can not only guarantee the college students set up a correct values in a certain extent, but also can greatly improve the comprehensive quality of college students and promote a rapid development of economy.