Study Of Martial Art Training Equipments On The Promotion Strategy And Construction On WeChat Mall

With the rapid development of the Internet,significant changes have taken place in people's shopping consumption patterns.More and more people are shopping on the Internet to buy the needed items.Online shopping has become the main form of shopping consumption today.As the traditional physical education subjects,martial arts has many advantages such as wide popularization and great amount of people practicing and so on.Among great amount of people practicing,most people need more and more clothing and equipment to practice martial arts,and more choices are available.Without the popularity of the Internet,Practitioners will go to the physical store to buy their needed clothing,equipments.This kind of purchasing ways not only is inconvenient,but increases the limitations of the training of clothing,equipment selection.Through the analysis of the advantages and disadvantages of WeChat Mall in the process of promotion and implementation,this paper finds out that in the process of promotion,although WeChat Mall has the advantages of low development cost and large scale of users,it also has some problems such as low perception of fan interaction and imperfect platform itself.Taking the change of people's consumption mode under the Internet age as the research clue,this paper constructed martial arts equipments WeChat Mall through the most convenient,fast,easy popular WeChat software nowadays.Taking martial arts products WeChat Mall Promotion Strategy and Mall Construction as the object of study,it adopts the methods of literature,structured analysis,logic analysis,and other methods to further explore the promotion strategy of martial arts WeChat Mall.On the basis of the advantages of low development cost and large user scale of WeChat Mall,the martial arts supplies WeChat Mall is popularized.Combining with the problems existing in the promotion process of WeChat Mall,it also explores the three aspects: mall promotion mode,product promotion mode and price advantage promotion mode.Combining with own professional characteristics,it designs and constructs martial arts products WeChat Mall.The following conclusions are drawn based on the analysis of the WeChat Mall that has been constructed and its promotion strategy:1.The promotion strategy of martial arts products WeChat Mall not only meets the needs of martial arts diverse choices of consumers' and the needs of convenience shopping,but also reduces the cost of publicity and the risk of shopping.2.A great contribution has been made to increase the number of fans,increasing sales and increasing the new members of the mall through the promotion methods mentioned in the promotion strategy,such as signing in to earn gold coins and members sharing information to earn the commission and other promoting methods.3.In the early stage of the construction of the mall,a lot of analysis has been done on the structure module of the mall in order to make the basement of being ableto accurately grasp consumer preferences,reduce the risk of consumer payment and lay the foundation for effective after-sales management of the mall.4.Mall display is the innovation of this paper.Combining martial arts supplies with WeChat Mall,which not only provides a more professional platform for people to practice martial arts,broaden the consumption channels of martial arts supplies,but also responds positively to the Prime Minister's the call of “Mass Innovation and to start a business for all.”...