Research On The Current Istuation And Development Strategy Of Shanxi Road Rwce

Since the reform and opening up,along with the people's living standard and the gradual enhancement of physical fitness awareness,people's demand for sports leisure exercise is also increasing.At the same time,the government limited public sports resources have also formed a great challenge.In this case,people have come into existence according to their own interest and interest in the road race and the "official color" road race.According to relevant data,at the end of 2017,the national marathon and related road race(800 people or above)has reached 1,100,with nearly 5 million participants.Marathon and related classes run tournament has been covered,including Tibet,the national 31 provinces,autonomous regions and municipalities of 234 one,two,three line cities,year-on-year increase in 101 cities,basic event scale across the country.The rise of road race is the intrinsic motivation of the demand of the masses and the result of social development.It will play an important role to perfect the establishment of Chinese public sports events and promote the reform and innovation of sports competition system.With the enthusiastic participation of the vast majority of runners,various road racing competitions are hot,and the related sports industry has also been developed rapidly.But at the same time,it also exposed the lack of planning ability of some event organizations,serious homogeneity,insufficient publicity of the event,and single source of funds.Due to the limitation of professional knowledge,some of the running friends are not well aware of scientific fitness;Lack of civility;Insufficient supply of matches;The market potential is not fully released.Therefore,it is necessary to pay attention to the research of road race.In terms of selected samples,this study of shaanxi ankang half marathon,weinan,big li international marathon,xi 'an city wall international marathon,xianyang marathon,half marathon,yanan shangluo international marathon,yangling international marathon,li ning,shaanxi province,the first run a 10 km run league league development present situation as the research object.Way and through expert interview,field investigation and obtaining relevant research materials,with its find classes run events to carry out the common problems in the process and influence factors,put forward feasible policy for late to provide the theory and practice basis.The results show that shaanxi road race is divided into professional road and general run.Generally,there are large scale of events,new design and rich design,scientific and reasonable circuit design,prominent brand effect and so on.There are more men than women in the road race.Most of them are young people under the ageof 45,who are mainly young and middle-aged.They have a higher level of education,more middle income and lower sports consumption.The main purpose of the competition is to strengthen the body,relieve the pressure from life and work,enjoy sports,enjoy sports,socialize and others.he main sources of the activities of road race events are registration fees,corporate business sponsorship and government subsidy,but the competition organization is also loose,and the management is not standardized.The relevant departments of the competition are less horizontal and less efficient;The number of participants is large;The project setting and route satisfaction is better.The results show that there is a lack of professionalism in the event organizer.The competition is homogenized;Lack of funds;Insufficient publicity;Weather factors and other major issues.According to the above research results,the following basic countermeasures are put forward: professional guidance to improve the quality of the competition;Broaden financing channels and strengthen cooperation with enterprises;Innovative competition project,set up suitable local characteristics of the boutique competition;Strong publicity,efforts to enlarge the competition effect;Build platform and provide personalized service.