| In recent years,road race events in China have sprung up like bamboo shoots after a spring rain.With the base of the road race crowd has reached a certain number,the requirements of the runners for the race are gradually increasing,and the organizers will pay more and more attention to the subdivision of the runners.However,due to the late start of road race events in China,all regions have less experience in holding road race events.Behind the fierce road race events,there are many problems and contradictions that need to be solved urgently;Long-distance,large-scale marathon and single event experience are not suitable for people with less sports experience,and thematic personalized road running events have less interference in urban daily life,and the difficulty of the events is greatly reduced,which gradually become more popular among more groups.To some extent,it is more conducive to the overall promotion of road race.;In the research,it is found that most scholars focus on large marathon events,but few on thematic personalized road race.In the long run,this situation is not conducive to the balanced and sustainable development of China’s road race events.This paper made a comprehensive review of the development of li ning 10 K road race from 2012 to 2017 by means of literature review,questionnaire survey and interview.In 2018,li ning 10 K road race race was officially upgraded to li ning fun running life festival,and some competitors and event organizers in Beijing station were investigated by questionnaire.The research conclusions are as follows:1.Under the promotion of domestic political,economic,cultural and other favorable environment,li ning 10-kilometer road race league has been developing continuously since its establishment in 2012,no matter in terms of the number of host cities,number of participants,time span and other aspects,and its comprehensive influence has been constantly improving.2.China’s personalized road race is an emerging road race in China.Compared with China’s marathon,there is a certain gap in terms of race experience,scale and influence.In the face of a more segmented development environment for road race events,personalized road race events should not only highlight entertainment and give full play to the characteristics of the league,but also seek for innovation points to attract the attention of more groups and satisfy the choice of more people.3.Different from li ning 10 K road running league,li ning has added interesting elements to the life festival,which can meet the needs of more groups.However,from the point of view of Beijing railway station,there are still some problems to be improved,such as confusion of starting point and ending point,inconvenience in accessing and retrieving packages and insufficient post-race services.Research Suggestions: to increase the intensity of publicity,enhance the attractiveness of the event;Improve the overall level and innovation ability of the event,and constantly improve the details of the event;Increase the feedback between participants and the event,and actively understand the participants’ satisfaction with the event;Attach importance to the cultural integration of road racing events and host cities,and integrate local personalized elements. |
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